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For those of us still firmly grounded in the real world, the question (even as digital natives) is, “Does any of this positively impact our cycling business?” For Zwift, with the academy, the answer is a 100% positive “Yes”. Add to that TrainerRoad, Sufferfest, Rouvy, RGT and there’s not much doubt about the way this impacts customer behaviour, and offers shops a sales channel not there in the dumb trainer era. Cycling Industry
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