Kansas City Chiefs quarterback Patrick Mahomes is working on another of the high-stakes comebacks he’s become known for. This time, it’s not in the NFL, but in the NFT market.
Mahomes signed on as the face of NFL All Day, which sells NFTs, or non-fungible tokens that can be bought and sold, of the best NFL plays of the upcoming season and throughout the league’s history. Users of the NFL All Day platform are to receive an image of Mahomes, according to a release.
Vancouver-based Dapper Labs Inc. is the force behind NFL All Day, in partnership with OneTeam Partners, the group licensing partner for the NFL Players Association.
The move is less notable as an endorsement deal — Forbes estimates the value of Mahomes’ endorsement income at $20 million — than it is one of the first major NFT efforts publicized after a crash of the cryptocurrency market, both of which are based on blockchain technology and share many enthusiasts.
NFL All Day.
The NFT marketplace crashed in June, going from monthly volume of $3.29 billion in May to $884.8 million in June, according to The Block. It continued to decline in July ($675.4 million) and August ($366.8 million, although data is incomplete).
In that sense, Mahomes may be the perfect pitchman for an NFT market. After all, anyone who can bring his team back from a 10-point deficit in the fourth quarter of the Super Bowl and turn it into an 11-point victory knows something about comebacks.
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