Attendees at the launch event for the NBA All-Star’s inaugural wine blend, Oath of Fidelity, from VII(N) – The Seventh Estate, received the first Tasting Token™ NFTs by Club dVIN, the world’s premier global NFT wine club
Aspen, Colo. – June 21, 2022 – Ten-time NBA All-Star and entrepreneur Carmelo Anthony has joined some of the most celebrated names in wine, crypto and media as a founding member of Club dVIN, the world’s premier global non-fungible token (NFT) wine club.
Thursday night in Aspen, Colorado, Anthony partnered with Club dVIN on an exclusive Tasting Token™ NFT to celebrate the inaugural vintage, VII(N) Châteauneuf-du-Pape Oath of Fidelity 2017, from Anthony’s newly announced wine estate brand, VII(N) – The Seventh Estate. Anthony, along with his longtime business partner, Asani Swann, debuted the wine and celebrated the minting of the wine’s first Tasting Token™ NFT at an intimate dinner held at Hotel Jerome. They were joined at the dinner by NBA All-Star Dwyane Wade, NBA great CJ McCollum,and Club dVIN founders, David Garrett, Brian Feuer and Behdad Shahsavari.
Every attendee at the private event received a Club dVIN Tasting Token™ NFT featuring Carmelo Anthony and Oath of Fidelity, which can be viewed here, to commemorate the event and launch. A Tasting Token™ NFT allows wine drinkers to record tasting notes and more, including who the bottle of wine was enjoyed with and where the wine was uncorked. Tasting Token™ NFTs, created with technology proprietary to Club dVIN, are minted when bottles attached to a Club dVIN Digital Cork™ NFT are opened. The Digital Cork, also proprietary to Club dVIN, provides a certificate of authenticity, chain of custody and proof of provenance, making it possible to follow the journey of the wine as well as works to disincentivize fraud.
Club dVIN will officially launch to the public this Sunday, June 26 with an initial offering of 4,000 functional NFT memberships. Membership comes in two tiers: Genesis and Global Insider. The entry price for the initial release of 3,500 Genesis NFTs is 1.5 ETH, currently valued at approximately $2,725/USD, with the proceeds of the sale of 100 of those earmarked for charitable contributions. The entry price for the initial 500 Global Insider is 3 ETH, currently valued at approximately $5,450/USD. Plus, 950 Genesis NFTs and 50 Global Insider NFTs were gifted to friends, family and founding members.
Club dVIN’s exclusive network provides access to curated wine and fine-dining experiences across the globe, physical and virtual tastings with the world’s best winemakers and experts, and access to rare collections and exclusive drops by top winemakers. The innovation behind Club dVIN is set to revolutionize the industry by utilizing blockchain technology that provides confidence to buyers and valuable data to producers.
Club dVIN members have access to a global community of like-minded wine and web3 enthusiasts and experts, including the 100 founding members. They include sommelier-turned-winemaker and author, Rajat “Raj” Parr; leading sommeliers Valentina Litman and Michael Madrigale, who is co-founder of Grande Cuvée; Rich Antoniello, founder of Complex Media; tastemaker Jana Kreilein; Bordeaux expert Jane Anson; Philip Harden, Richard Hemming and David Forer, all Masters of Wine; and accomplished winemaker and vintner Sashi Moorman; as well as several members of the Bored Ape Yacht Club. Recently, Maureen Downey, wine fraud expert; Desmond Echavarrie, Master Sommelier; Anne Kreible, Master of Wine and editor of Falstaff; Dan Petroski, cult California winemaker; Angela Scott, Master of Wine candidate and Liquid Icons/Golden Vines Diversity Scholar; Simon Pavitt, wine collector and COO of the London Technology Group; and MJ Towler, The Black Wine Guy Experience podcaster and wine auctioneer. The diverse membership spans more than a dozen nations including the United States, United Kingdom, Germany, Venezuela, Spain, Hong Kong, France, Canada, Singapore and Argentina.
A comprehensive outline of privileges of membership can be found on the websiteand includes access to Club dVIN’s extensive network of winemakers, wineries, wine experts, collectors and more; rare wine tastings and experiences around the globe; exclusive offers, including highly coveted library wines and first releases straight from the producer; and exclusive content and education, such as stories about specific winemakers and expertise shared directly from Club dVIN’s community. Global Insiders will also receive 24/7 concierge services.
Club dVIN was created by Garrett, whose expertise spans more than 25 years in the technology and wine industries, globally; Feuer, whose 30-year career in finance and venture capital includes 20 years of venture structuring with global leader, McKinsey & Company; and Shahsavari, who brings decades of experience in wine, venture capital, start-ups, and management consulting to the first-of-its-kind NFT club. Together, they are working alongside a collective of some of the best minds and companies in wine and technology, including Protokol and Logos, each industry leaders in web3, NFTs and cryptocurrency.
More information about Club dVIN is available on the website at www.clubdvin.com, as well as on Club dVIN’s Instagram and Twitter channels. Daily content is posted on Club dVIN’s Discord (https://discord.com/invite/clubdvin), including wine discussions and weekly events around all things wine and crypto.
VII(N) Châteauneuf-du-Pape Oath of Fidelity 2017 NFT is available for download here: VII(N) The Seventh Estate NFT and photos of the event are available here.
About VII(N) – The Seventh Estate
VII(N) – The Seventh Estate is the highly anticipated estate wine brand founded by ten-time NBA All-Star and entrepreneur, Carmelo Anthony, and his longtime business partner, Asani Swann. For the estate brand’s inaugural vintage blend, Oath of Fidelity, Anthony chose Châteauneuf-du-Pape, inspired by his love and admiration for the Southern Rhône region of France. Oath of Fidelity will be available to the public for purchase in the fall of 2022. For more information, please visit www.viin7estate.com.
Connect with VII(N) – The Seventh Estate on Social Media: Instagram
About Club dVIN
The world’s premier global non-fungible token (NFT) wine club, Club dVIN provides access to a global community of wine lovers, rare wine offerings and curated experiences. Club dVIN’s Tasting Token™ NFTs provide proof of experience and can be used to access unique opportunities around the globe. Members will also be able to access Club dVIN’s signature Digital Cork™ technology, making it possible to certify authenticity and track the life of a bottle of wine “from grape to glass.” More information about Club dVIN can be found on the website at www.clubdvin.com and on Club dVIN’s Discord as well as on Instagram and Twitter. Trademarks for Tasting Token™ and Digital Cork™ are currently under review. Membership tokens and Tasting Tokens are not securities and are not intended for investment purposes.
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