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Global beverage firm Coca-Cola announced the launch of “first-of-a-kind, generative and shareable” NFTs on Polygon to mark its one year in the metaverse. The company also airdropped the new NFTs to its loyal fans on international friendship day.
Tafi, a company that creates avatars, has created the NFTs and the new collectible features a design inspired by the bubbles inside a Coke bottle.
For #FriendshipDay we’re celebrating YOU! Owners of our digital collectibles from last Friendship Day, Burger Day, and Pride will be gifted a new collectible NFT and one to share with a friend. These will give you future access to #CocaCola exclusives. https://t.co/SEBwUDjcN6 pic.twitter.com/IgbCpk4PsO
In a blog post released by Coca-Cola, the new collectible was airdropped to the digital wallets of holders of previously collected Coca-Cola digital collectibles.
The generative and sharable NFTs of bottle designs done in collaboration with Coca-Cola and Polygon will only be revealed once shared with a friend.
Experience the real magic of friendship!@cocacola just launched first-of-a-kind, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day.
Details
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The blog post also says that Coca-Cola has created over 4,000 digital collectibles since they started their metaverse journey in 2021.
The fervour for NFT in the world has also trickled down to other brands who are trying to jump on the metaverse bandwagon. Here are some other mainstream brands that have dipped their toes into the NFT ecosystem.
Sportwear giant Adidas launched its NFT products last year in December. The NFT drop gave its buyers virtual wearables for The Sandbox, a blockchain-based gaming world. In January 2022, the brand joined forces with Italian luxury fashion giant Prada, who launched a Polygon-based NFT project where fans can contribute custom designs.
Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.
It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
Nike, too, started their metaverse journey not so long ago. In 2021, they acquired RTFKT Studios, which sells digital items in the form of NFTs. The studio is also known for leveraging cutting-edge innovation to create and deliver next-gen collectibles at the intersection of gaming and culture.
RTFKT is now a part of the NIKE, Inc. family. pic.twitter.com/5egNk9d8wA
Louis Vuitton also caught the NFT fever. The French luxury fashion brand created Loius The Game with a dedicated character resembling Louis Vuitton. The game lets the player know about the fashion house’s legacy and history through NFTs and in-game features. For instance, to find out more about LV’s history, players can collect in-game memorabilia and postcards.
Introducing Louis The Game. Join Vivienne in collecting 200 birthday candles as she retraces #LouisVuitton’s story over two centuries and try to find one of the 30 precious NFTs. Discover the new game in honor of #LOUIS200 at https://t.co/5vpMF3AQDy pic.twitter.com/tpAM5rZhjR
Pepsi launched its ‘Pepsi Mic Drop’ NFT collection to mark its first step in the crypto territory. Pepsi also aimed to create 1,893 unique generative NFTs to mark the year Pepsi was established. The NFT collection fashions microphone visuals with variations of iconic Pepsi flavours like classic blue, wild cherry, zero sugar, etc.
The #PepsiMicDrop NFT is live
Stop what you’re doing and go to https://t.co/tjSbmF2jIp to see if you made the waitlist. If you did, you’ll see the “mint” button and will be able to connect your wallet.
You have 96 hours to mint your #NFT so mint when gas is low. pic.twitter.com/L2aFmfQJum
Fast food giant McDonald’s launched its first NFT drop featuring 10 McRib NFTs in the US. The collectibles were designed to celebrate the return of McRib to their menu. The collection of 10 McRib NFTs was only available to those who retweeted their invitation.
i present to u the most important NFT. RT for a chance to win one of ten exclusive #McRibNFT
no purch. nec. 50 U.S./DC, 18+ only. winners need crypto wallet to receive NFT. rules: https://t.co/2QRhsPlpur pic.twitter.com/KYmWI67PhG
If you are wondering what NFTs or non-fungible tokens are, here’s a recap. NFTs are a kind of digital asset which uses blockchain to record who owns them. NFTs can also represent real-world items like artworks, which often makes buying, selling, and trading them online more efficient.
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