Stadium Goods is gearing up to host a block party like no other later this month.
The sneaker and streetwear marketplace announced this week that it will host a four-day celebration in and around its SoHo store at 47 Howard St. in New York City, from June 20-23.
Dubbed “.IRL by Stadium Goods,” the retailer’s newly renovated flagship store will be the site of a series of panel discussions, product drops, pop-up shops and parties. The keynote will be a day-long Block Party on June 21 featuring an IRL meetup of NFT creators Gutter Cat Gang. Stadium Goods said in a statement that the event will cover everything from sneakers and streetwear to web3, NFTs and the blockchain.
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The multi-day event is scheduled to coincide with the fourth annual NFT.NYC industry event. Stadium Goods is expected to drop exclusive merch and collaborations throughout the week with leading brands in the metaverse and web3 space, including Gutter Cat Gang, Stapleverse, Karafuru, RhymezlikeDimez, Fear City and more.
“.IRL by Stadium Goods is us planting our flag as an amplifier of the culture and community surrounding sneakers and streetwear, not only on Howard Street and the places where we sell, but in web3 and whatever it becomes,” Laura Sartor, chief product & strategy officer at Stadium Goods, said in a statement.
See below for the full .IRL by Stadium Goods event schedule.
Day One: Monday, June 20
Day Two: Tuesday, June 21
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Day Three: Wednesday, June 22
Day Four: Thursday, June 23
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