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Crypto Journalist and Editor of guest articles in CoinPedia. I am also handling Outreach & Partnerships Manager. Contact me: [email protected]
Jul 26, 2022
After selling out of the first two drops, the third drop will go live on the 29th July, at 11am UTC, for 24 hours only.
Key Highlights:
Dubai, July 25th 2022: After the overwhelming response to the last two drops, Dubai-based sports fan engagement platform, EX Sports, is now set for its third drop on the platform, featuring ‘Brazil Edition’ street football NFTs. Similar to the sold-out UK and Belgium Editions, the latest drop on Binance NFT will have 10,000 NFT Mystery Boxes featuring sports stars, athletes, skills & an exclusive surprise.
Urbanball is a one-of-a-kind street football ecosystem that supports the growth of street football, online and offline. In partnership with ace freestyle footballer Sean Garnier, they hold monthly “Fightball” tournaments in different countries around the world, to discover the world’s best street footballers. ‘Fightball’ is a 1-vs-1 football format with 2 players & 1 goalie. 
Powered by EX Sports, a fan engagement platform, the tournament held in Brazil unveiled two freestyle football champions: Guilherme De Souza (Gui Marcondes), the São Paulo Champion , and Cristhian Robert Silva (Bulico), the Rio De Janeiro Champion. With their skill, strength, stamina and creativity, a cut above the rest, the two have had their NFTs created and included in the latest Urbanball collection. They will get the unique opportunity to become characters in the Urbanball mobile game that will launch in December. The drop will also contain NFTs of the renowned Brazilian freestyle superstar and TV sports personality Adonias Fonseca. 
Sean Garnier is the 2x world freestyle football champion, he is among the top 10 Red Bull athletes and has over 20 million social media followers and over two billion video views. He has teamed up with EX Sports to give real-life athletes increased exposure, empower less well-known players and inspire soccer fans across the globe. Sean has also created skill NFTs of different football techniques that will enable players to improve the performance of their characters. 
Holders of the ‘Flame’ and ‘Diamond’ NFTs from the previous drops had the once-in-a-lifetime opportunity to meet with football legends Neymar and Dani Alves. The third drop has a Samba Surprise which will provide benefits and opportunities not seen in the last two drops. 
Dani Alves, the prolific Brazilian defender, who is the most decorated player in the history of football, has collaborated with British watchmaker, Backes & Strauss, & tech company Collossalbit, to create a collection of NFTs through unique timepieces made to celebrate his career and commemorate every major trophy he won in his career spanning over 22 years. For the Samba Surprise, Urbanball partnered with Dani via Collossalbit, to include 10 NFTs in the drop. Holders of these NFTs have brilliant rewards and benefits in the Urbanball universe. 
While the timepiece NFTs cannot be used in the Urbanball game, holders get private access to Dani’s exclusive Metaverse room, where they will see memorabilia and even potentially meet the legend himself. They will even receive a 3D model of the watch that enables you to wear it in other metaverses. Holders also get to meet Sean Garnier and other celebrities and superstar footballers. There are many other benefits to this NFT, such as receiving 20% off at the exclusive MetaTerrace in Dubai.
The above NFTs are more than just sports collectibles. The Urbanball Collections tokenises in-game assets, i.e., characters and skills, for use in the Urbanball play-and-earn game, scheduled for release at the end of the year. These NFTs also offer real beneficial utility for underdog athletes. The Urbanball ecosystem has a unique revenue model that ensures that the athletes earn royalties and rewards from the sale of their NFTs and use that to develop their careers. 
The alliance between Binance NFT and EX Sports helps nurture emerging talent with Urbanball and also lets the rarest NFT holders receive rewards, such as meet and greets with athletes. Even the Fightball tournaments help millions of streetball fans and athletes get a chance to participate in a new sport that will help them earn incremental revenue. 
EX Sports is at the forefront of democratisation of the sports and sports collectible industry. By leveraging the power of blockchain and NFTs, they are fostering a connection between fans and their favourite athletes and giving the youth a more prominent role in the sports economy. The third Urbanball drop is on July 29th, watch this space for news about the next drop. 
Urbanball is a comprehensive street football ecosystem, comprising a play to earn game, NFT collectables, 1-vs-1 ‘Fightball’ tournaments, micro-events, e-commerce and talent management, all of which are interconnected. There are over 10 athletes signed to the brand, including former and current world Panna and Freestyle football champions, who combined have over 30 million social media followers.
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EX Sports is a full circle fan engagement platform centered on an NFT Marketplace, Live Streaming, Gaming and E-Commerce. A core mission is to promote athletes in ‘niche’ sports, such as; Muay Thai, Jiu Jitsu, Powerlifting and Street Football, who have huge fan bases but can often be overlooked in comparison to the likes of Premiership players, NFL pros and NBA athletes, who are currently lining their pockets in the new and lucrative world of NFTs and digital collectibles. EX Sports is fighting for these ‘underdogs’.
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Official Twitter: @ExSportsToken
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Binance NFT, the official NFT marketplace of Binance, offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans around the world with the best liquidity and minimal fees. Consisting of three product lines: Premium Events, Mystery Box and a marketplace. Now, Binance NFT aims to build the first and largest GameFi NFT trading platform for gaming projects via IGO (Initial Game Offering) – featuring core in-game assets from top gaming projects.
For more information, visit
For creators and artists’ collaboration; contact email: [email protected]
A group of technology professionals, enthusiasts and market veterans who joined forces to create the leading consulting & advising company in the Middle East for Cryptocurrency, Blockchain technology and DeFi with special focus on NFTs.
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Backes & Strauss is a British luxury timepiece and jewellery creator, and the world’s oldest diamond company, with 230 years of heritage and unparalleled craftsmanship in diamonds. 

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