One of Michelle Obama’s most iconic looks is up for sale—sort of.
Fans of the former First Lady’s fashion stylings now have the chance to own a digital twin of the Jason Wu gown she wore to President Barack Obama’s Inaugural Ball in 2009. Digital fashion platform DressX has released an exclusive NFT of “The Dream”—Wu’s one-of-a-kind ivory silk chiffon dress, adorned with organza flowers, crystals and silver thread embroidery.
DressX worked with Wu to create a virtualized version of the designer’s real-life creation, which is currently housed at the First Ladies’ exhibit at The National Museum of American History in Washington, D.C. On Wednesday, the partners put The Dream up for auction on the DressX marketplace as a one of one NFT, with a minimum starting offer of 8.5 Ethereum, or $9,145.66. Bidders will have 29 days to make offers.
The Dream bust detail.
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Purchase of the digital dress comes with certain exclusive utilities, including the opportunity to “wear” the dress in an exclusive photo look, 4K animated artwork and stills, two tickets to the Jason Wu Collection fashion show during New York Fashion week on Sept. 10 and backstage access for a meet and greet with the designer. These assets and experiences are non-transferrable, the groups said in a statement. As of Wednesday afternoon, no offers had yet been made.
DressX characterizes itself as a wardrobe of digital clothes built for Web3 experiences, allowing users to dress themselves for the virtual world as well as for social media, personal photos and videos. Users can collect NFTs to fill their DressX Metaclosets with virtual “garments,” which can be worn as many times as they want across the digital landscape. DressX looks can also be purchased as skins on gaming platforms like Roblox, Decentraland and Ready Player Me. According to the company, each NFT collection drop is considered limited edition “digital couture,” authenticated by a smart contract.
The Dream train detail.
The platform also offers one-off digital looks, wherein a user’s personal photo is doctored to look like they are dressed in an editorial-quality fashion style of their choosing. These images aren’t powered by the digital blockchain and are not NFTs, the group said. They’re made to be posted on social media platforms or for personal use.
According to DressX, digital fashion has been gaining steam beyond the gaming realm as people spend more time in various virtual environments. “Reality has shifted and we are all becoming ‘the avatars of ourselves’ in multiple social media channels, messaging and streaming services,” the group said. While moving through the physical world necessitates tangible garments, the requirements for living a fashionable lifestyle in the virtual realm are different. “Why would you buy a new physical garment just for a photo on your social media or a video call if you can get a trendy digital look for less, with no harm for the environment, in just a couple of clicks?”
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Sourcing Journal is a part of Penske Media Corporation. © 2022 Sourcing Journal Media, LLC. All Rights Reserved.
