The world’s largest marketplace for non-fungible tokens (NFTs) is partnering with an entertainment and record label giant to provide artists and musicians with a decentralized web platform.
In a new statement, Warner Music Group says that OpenSea will help artists build their respective communities on Web3 and launch NFT-based projects.
As part of the deal, Warner artists will get early access to OpenSea’s new drops, personalized storytelling on customized landing pages and dedicated support.
The company says that Warner Records UK and Web3 firm Probably Nothing are already working on the first collection of music NFTs.
Says OpenSea Vice President of Product Shiva Rajaraman,
“As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”
In January, Warner also inked a deal with virtual reality platform The Sandbox (SAND) to create a music-themed world within the metaverse. The company bought digital beachfront property to serve as a virtual musical theme park and concert venue for its leading music artists.
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