MANILA: Lotus has unveiled its NFT collection called 01L. The registration process for customers is now live online at nft.lotuscars.com.
NFTs, or non-fungible tokens, are digital products that are bought and sold online, frequently with cryptocurrency.
“This debut Lotus NFT Collection will be an exclusive set of assets that together tell the story of the Lotus brand through a series of five releases — known in the digital world as ‘drops’ — over the course of five months,” the car marque said in a release.
The first of the NFTs will be released mid-August 2022, and will focus on Limitless, the name of Lotus’ recently launched brand campaign. This first drop will consist of 100 exclusive NFTs and will mint on the XRPL blockchain.
In the following months, the number of Lotus NFTs released will decrease, with the final drop in December reduced to five super-rare digital tokens.
As announced earlier this month, NFTs are the next innovative project from Lotus Advanced Performance. The arm aims to bring bespoke vehicles and world-class customer experiences. Created in-house by Lotus Design, each new NFT will pay tribute to the pioneering spirit of Lotus.
Photos from Lotus
Also read: Lotus Eletre electric SUV to make world debut at Goodwood
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