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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Los Angeles Lakers legend Earvin “Magic” Johnson has just bought two new sports franchises—in the metaverse.
Johnson is investing in Beverly Hills-based SimWin Sports, a digital sports league where virtual teams and athletes backed by non-fungible tokens (NFTs) compete in simulated games. In addition to taking an ownership stake in the startup, Johnson has acquired a yet-to-be named basketball team and football franchise called the Los Angeles Magic. Financial terms of the deal were not disclosed.
Founded in 2019, SimWin Sports is among a crop of startups merging fantasy sports with blockchain technology. The league’s NFT teams are owned by well-known athletes and celebrities, from Hall of Fame NFL wide receiver Jerry Rice to former Backstreet Boys singer Nick Carter. SimWin fans, meanwhile, can buy, sell and trade NFTs representing fictional players who can be drafted by the league’s team owners. Those NFT holders can potentially earn money, too, when team owners like Johnson pay their players salaries and performance bonuses.
“This multibillion-dollar business is about to take off and the SimWin model is an excellent way for sports fans to get involved in this groundbreaking opportunity,” Johnson, who will also serve as an advisor to SimWin, said in a statement.
SimWin’s virtual sports contests are largely games of chance. Team owners can pre-set their game strategies and rosters, while player NFT holders may “train” their players to improve their attributes—but player performance itself is simulated through what SimWin calls an “innovative AI performance model.” The digital athletes, in turn, develop over the course of their careers and can go through hot and cold streaks, much like real athletes.
“From a fantasy perspective, for all those people who wanted to own a team—whoever wanted to be a player, manager or player agent—they'll have an opportunity to do that,” Andre Johnson, SimWin’s executive vice president of business development, told dot.LA. (Andre Johnson, a former gaming executive at Sherman Oaks-based Mythical Games and L.A.-based Virtual Reality Company, is Magic Johnson’s son).
The company has sold “dozens” of teams so far, including some for a seven-figure price, Andre Johnson said, while NFTs for players are expected to run between $300 to $600 for fans to purchase. SimWin also plans to generate revenue through merchandise and TV distribution deals, and aims to integrate sports betting through licensing deals with third-party sportsbooks, he added.
The 22-person startup expects to launch its first virtual football season by late summer or early fall, according to Andre Johnson. SimWin has raised $13.25 million in funding to date, according to PitchBook Data, from investors including 1UP Ventures, Animoca Brands, Infinity Ventures Crypto, Bron Studios, Kingsway Capital and YOLO Investment. The firm’s CEO is David Ortiz, a former senior producer on EA Sports’ popular Madden football video game franchise who’s also worked at the gaming studios of Sony and Microsoft.
Other companies are attempting NFT-based sports leagues of their own, including Hermosa Beach-based Fan Controlled Football, which lets crypto owners call the plays in real-life games. Andre Johnson called sports the “biggest form of entertainment,” but noted that most American pro sports leagues only run for a few months each year. SimWin—which says it will run games 24 hours a day, every day—is betting that die-hard fans will engage all year long with its more than 5,000 contests annually.
“We want everything that you would see from a traditional sports franchise,” Andre Johnson said. “All the ways you can generate money, all the things you can do, we're just doing it from a digital perspective.”
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.
Cash ecosystem integrator Sesami named Nicolas Van Erum as chief marketing officer. Van Erum joins from creative agency Sid Lee.
8minute Solar Energy, a solar and energy storage company, hired Kip Larsonas chief technology officer. Larson previously led technology teams at Amazon and Convoy.
Advertising software company Viant Technology tapped Dustin Kwan as chief product officer. Kwan was most recently general manager of advertising products at Amazon DSP.
Tamara Armstrong joined Loyola Marymount University as chief information officer and vice president for information technology services. Armstrong was most recently associate vice chancellor and CIO at the Los Rios Community College District.
TigerConnect, a health care clinical collaboration platform, hired Melissa Bellas president. Bell was previously chief growth officer for Intelligent Medical Objects.
Visual effects and animation studio DNEG tapped Disney Animation and Dreamworks veteran Erika Burton as co-president of its animation arm.
Video game developer Jam City promoted Lisa Anderson to executive vice president, from her previous role as senior vice president of studio operations. The company also hired Dan Lipa to head its casino division and King’sBrent Blazek to lead its puzzle division.
Seth Rogan’s cannabis lifestyle brand Houseplant brought in Kelly Natenshon as senior vice president of housegoods. Natenshon was most recently a consultant for home brands including California Closets, Cravings by Chrissy Teigen and Wayfair.
Cancer research organization City of Hope named Philip Okala as system president to oversee its portfolio of clinical care and research entities. Okala was previously chief operating officer at the University of Pennsylvania Health System.
Law firm Perkins Coie added attorney Patrick Anding, who has previously provided legal counsel for tech companies, as a partner at its Emerging Companies & Venture Capital practice in its Los Angeles and San Diego offices.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
In this week’s edition of “Raises”: a local fintech startup raised $167 million to make it much easier to pay for parking spots, while software startups in Santa Barbara and Irvine also landed large funding rounds.
Metropolis Technologies, an L.A.-based fintech and “mobility commerce” platform, raised a $167 million Series B funding round co-led by 3L Capital and Assembly Ventures.
Overair, a Santa Ana-based electric vertical take-off and landing (eVTOL) aircraft startup, raised a $145 million investment from Hanwha Group.
Invoca, a Santa Barbara-based AI software platform, raised an $83 million Series F funding round led by Silver Lake Waterman.
Performio, an Irvine-based sales commission software company, raised a $75 million growth investment led by JMI Equity.
Moleaer, a Carson-based agriculture technology startup, raised a $40 million Series C financing round led by Apollo Global Management.
C-Zero, a Santa Barbara-based clean energy company focused on natural gas decarbonization, raised a $34 million financing round led by SK Gas.
Tango, an L.A.-based platform that streamlines process documentation, raised a $14 million Series A funding round led by Tiger Global Management.
XENDEE, a San Diego-based software provider for distributed energy resources planning and operation, raised $12 million in Series A financing led by Anzu Partners.
Tellie, an L.A.-based sitebuilder for Web3creators, raised a $10 million Series A funding round from investors including Malibu Point Capital, Galaxy Digital, Osage Venture Partners, Dapper Labs, SXSW Innovation Fund and Gaingels.
Saysh, Olympic track and field athlete Allyson Felix’s L.A.-based lifestyle brand, raised an $8 million Series A funding round led by IRIS Ventures and Athleta.
Alpha Edison, a Westwood-based venture capital firm, is looking to raise $340 million for its third fund, per an SEC filing.
Kairos Ventures, a Beverly Hills-based early-stage venture capital firm investing in life sciences startups, raised $58 million for its third fund.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Earlier this year, the Los Angeles-based startup launched a virtual world within its app called the Kippoverse, which allows users to virtually go on dates and participate in shared experiences. While Kippo started out in 2019 as a dating app catering to gamers, it has since looked to cast a wider net to include people interested in platonically hanging out with friends and meeting new people virtually.
Land you can purchase in Kippo’s metaverse.
Courtesy of Kippo
“We found that the core experience people really love is just hanging out in groups and chatting,” Kippo co-founder and CEO David Park told dot.LA. “We hear people saying they had to go out and buy battery packs because they spend eight hours a day on Kippo.”
Beginning Thursday, Kippo users can purchase 5,000 plots of “land”—non-fungible tokens (NFTs) that give them a presence in the Kippoverse—for 4 SOL each. (SOL, the native cryptocurrency of the Solana blockchain platform, currently trades at more than $31.). Kippoverse landowners can then create in-app experiences like exclusive parties and get-togethers, and can also charge for admission to events that take place on their “land.”
Park compared the platform to Minecraft, the popular sandbox video game where gamers can build things in a virtual 3D world. “Minecraft is probably one of, if not the predecessor to this entire concept of the metaverse,” Park told dot.LA. “The core difference of what we’re building is that most of these platforms are gamer-focused; our core experience is the social aspect.”
There is no limit to how many plots of NFT real estate each Kippo user can purchase. The startup is keeping 500 of its 5,500 plots for itself, so that it can reserve that space for free and “cool” experiences within the app, according to Park. Kippo also plans to partner with different companies, including indie game studios, to create experiences on those plots.
While Kippo is currently only available via its mobile app, Park said the company is in the process of building a web version of its platform. Kippo is also developing an in-app currency that will allow users to more easily transact within the Kippoverse and purchase items to build out their “land.”
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
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