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NFT artist Ape Rave Club headlines Tomorrowland; What it means for Web3
Ankit is a law graduate. He holds an interest in public policy, corporate ethics, development economics, macro-economic policies, and sustainable development….
Supriya is a Research Editor at Kalkine. She comes with a rich experience of 11 years in online journalism. She has worked for leading media brands like Zee News & MSN Australia, specialising in world affairs. She is a Bachelor of Science (Honours) g…
What is Web 3.0? Also dubbed Web3, and sometime referred to as the metaverse, it is an anticipated move of the internet towards a setting where users, not companies, will dominate. As of now, tech giants like Google and Facebook have excessive control over people’s browsing experiences. Web 3.0 claims to decisively mark an end to this.
But the reach of Web 3.0 is limited for now. DeFi protocols, which claim to be a part of Web 3.0 finance, have had a mixed bag spell so far, comprising successes and failures. Now, an entrant by the name of Ape Rave Club is claiming to usher in the shift of music and entertainment towards Web 3.0. Let us explore this in detail.
Very limited information on the Ape Rave Club project is available in the public domain. The official website has links of a Twitter account and also a YouTube channel. However, the subscriber count on YouTube is not even hundred, as of writing, and any content is yet to be uploaded.
What is indicated on the website of Tomorrowland — a Belgian music festival — is that Ape Rave Club is linked to the popular BAYC (Bored Ape Yacht Club) NFT project, which is based on the Ethereum blockchain. Tomorrowland’s blog also suggests that BAYC #9184 is behind the Ape Rave Club. Ape Rave Club is in the news because of a recently concluded performance on Tomorrowland’s stage.
It is being said that the performance was led by an “NFT Artist”. Pictures of the performance, where an artist donning a BAYC NFT mask can be seen playing music, have been shared by Ape Rave Club on its Twitter handle.
A renowned music festival, Tomorrowland has been running for the last 17 years. But now, according to a latest blog on its website, Tomorrowland is entering the NFT space with its Medallion of Memoria collection, which will provide special access to its events.
Ape Rave Club’s Tomorrowland performance is being touted as the first-of-its-kind event by a digital artist. Meanwhile, in the wider NFT verse, Beeple remains arguably the most popular artwork creator.
The coming together of Tomorrowland and Ape Rave Club can be viewed as a small step towards Web 3.0. Whether it will mark a decisive shift of entertainment towards “decentralised internet” is yet to be seen. For now, the wider cryptocurrency and NFT verse is passing through a deeply subdued phase where prices of assets have fallen sharply. Only time will tell if Ape Rave Club’s NFT artist status can make an impact for long.
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