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Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia.
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Rafael Canton is Adweek’s breaking news reporter for brand marketing.
Kevin Durant’s Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbase
By Rafael Canton
A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC
By Rafael Canton
Razor Scoots Toward History and Community for First-Ever Brand Campaign
By Rafael Canton
Slam Places Premium on Basketball Culture With One ‘N Done
By Rafael Canton
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
Why You Need to Reframe Your Thinking About Mobile Data
By Mike Peralta, VP and GM, T-Mobile Advertising Solutions
The Evolving Conversation on Health and Wellness
By Twitter
How Hybrid Shopping Is Shaping the 2022 Holiday Season
By Karin Tracy
Why Marketers Can No Longer Ignore Data Governance
By Neustar
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