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Nine months after joining eSports powerhouse Evil Geniuses, Krystal Hauserman has signed on with “pop culture genius” Paris Hilton and her 11:11 Media marketing and content studio as the company’s first CMO.
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David is Adweek’s performance marketing and brand marketing editor.
Marketing Vet Vineet Mehra Joins Banking Startup Chime as CMO
By David Kaplan
The #SteveMaddenverse Features a Famous Cast of Modern-Day ‘Big Head Girls’
By Sara Century
McDonald’s App Goes to ‘Camp’ to Build Gen Z Loyalty
By David Kaplan
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
By David Kaplan
Maximize the Value of First-Party Data for Today and Tomorrow
The Advertising Opportunity Within Mobile Games
Mastering the Art and Science of Subscriber Care
Understanding How Social Values Can Help Brands Build Trust and Make Connections
5 Lessons for Planning Your First In-person Conference Since the Pandemic
By Paige O’Neill, CMO, Sitecore
Mastering Identity Unlocks the Promise of Addressability
By TransUnion
Does Livestream Shopping Deliver? See the Results 23andMe Got on Prime Day
By Zach Johnson
Confessions of a Confused Consumer
By PayPal
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