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Vildana Hajric
Kansas City Chiefs quarterback Patrick Mahomes is getting behind NFT firm Dapper Labs Inc., making him one of the first major celebrities to endorse a crypto company after the industry’s dramatic crash.
The Super Bowl champion will be the 2022 season’s face of Dapper’s “NFL ALL DAY,” a digital-video-highlight platform for nonfungible tokens, which is going live on Thursday. The company hopes Mahomes will drive fan engagement with in-product features and events, among other things, according to a press release.
