CR Fashionbook
CR Fashion Site
CR Fashionbook
CR Fashion Site
AND EXCLUSIVE NFT DROP
BY VIENNA VERNOSE MAY 31, 2022
Earlier this year, Prada made its initial foray into the NFT space with a crowd-sourced NFT in collaboration with Adidas. Following the success of its first collaborative NFT drop, Prada is expanding into the budding NFT space with its first-ever solo Timecapsule NFT collection drop and launch of the “Prada Crypted” Community.
Brands like Gucci, Louis Vuitton, Balenciaga, Burberry, and many more have all made a recent shift towards offering a digital fashion experience in an effort to align with the world’s virtual future. However, Prada’s dive into the digital realm not only builds on the house’s “Pradasphere” community, but also creates a unique phygital experience that gives a glimpse into what the future of shopping might look like.
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The house will inaugurate the first of its monthly NFT drops and Prada Crypted Community with the sale of 100 unique Timecapsule pieces from the house’s latest collaboration with Cassius Hirst, the son of artist Damien Hirst. The unisex shirt offered in black and white features Hirst’s signature brain scan design which was featured in his recent project redesigning Prada’s iconic America’s Cup Sneaker.
Each of the 100 pieces are accompanied by a unique serial number which unlocks a collectible Ethereum NFT. The launch is complemented by Prada’s own server on Discord which is open to everyone and allows a platform for open discussion on ideas relating to fashion, art, design, Web3, and more. While drops will typically be limited to 50 physical items attached to a digital NFT collectable, this initial launch will comprise 100 pieces to mark the start of the brand’s journey into the Prada-verse.
Courtesy of Prada
Courtesy of Prada
The Prada Timecapsule NFT Collection and Prada Crypted Community will be available June 2 at 3PM Central European Time on prada.com.
