Photo Credit: QQ Music
Tencent Music Entertainment Group operates the music streaming app (TME), and users say their digital collectibles have become harder to access. Users could search for the term ‘digital collectibles’ in the music app’s main search bar to access them previously. Now users need to access the NFT platform in the purchased section of their profile, with four additional steps.
Tencent launched the NFT platform inside QQ Music on August 2021. The initial rollout saw all 1,983 publicly available copies of the NFT featuring “Monk,” a song by Hu–sold out in an NFT lottery that nearly 80,000 people signed up for. Each of these NFTs was sold at 199 yuan ($30.70 USD). Hu Yanbin is a 38-year-old Chinese singer-songwriter and music producer, and the NFT was made from a demo version of his song released in 2001.
In August 2021, Tencent rolled out the Huanhe app, built on top of the company’s own Zhixin blockchain. The debut sales for that platform featured 300 audio NFTs created on the Chinese talk show “Shisanyao.” But China banned cryptocurrencies last year in a slow process.
First, it prohibited Chinese financial institutions from engaging in crypto transactions in May 2021. Then China banned domestic cryptocurrency mining the following month. By September 2022, cryptocurrencies as a concept were outlawed in September. Tencent may be looking to de-emphasize the importance of NFTs and their offering in light of this guidance as it has developed over the last year or so.
