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The latest installment of the Johnnie Walker collaboration with Blockbar.com and Vayner3 (the web3 consultancy firm by Gary Vaynerchuk) is finally here. DIAGEO, the company behind the famous scotch whiskey, has announced the new NFT edition to the outstanding Johnnie Walker Blue Label Ghost and Rare series. Officially, the Johnnie Walker Blue Label Ghost and Rare Port Dundas, the NFTs are exclusively available on BlockBar.com, the NFT marketplace for wine and spirits from September 9th, for $775 (approx. 0.49 ETH).
There are 75 limited edition Ghost and Rare Port Dundas Master Sets. These master sets have excellent utility, such as a physical bottle, incredible art, and much more.
This is the fifth installment in the Johnnie Walker Blue Label Ghost and Rare series and the second NFT release. The new collection showcases the character of the outstanding and rare whiskies at one of the world’s most famous grain distilleries, the Glasgow “ghost” distillery of Port Dundas.
The historic distillery, located on the Forth and Clyde Canal banks, was built in 1811. It was the beating heart of the Johnnie Walker brand. They shipped the famous drink from here, across the world, for almost 200 years before it closed in 2010.
The 75 Johnnie Walker master set NFTs are an excellent opportunity for whiskey lovers worldwide to get their hands on an individual, great-tasting limited edition bottle.
The bottles use invaluable “ghost” whiskies from long closes distilleries. This and other rare expressions from the outstanding reserves that go into the famous Johnnie Walker Blue Label spirit make up the heart of the new blend.
Another thing that makes the new Johnnie Walker whiskey NFTs so remarkable is the team behind them. The new Whiskey is the first release by renowned Johnnie Walker Master Blender Emma Walker.
“Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America, said, “As a leader in whisky innovation and a champion of collective progress, Johnnie Walker will continue to foster meaningful relationships with consumers by championing the creators and community leaders in Web3. Stay tuned for more exciting collaborations on the horizon.”
The master sets come with a digital NFT by award-winning generative AI artist and photographer Ivona Tau. She uses inspiration from the source of life and the force of nature, water. Each NFT is entirely different and just as precious as the Whiskey itself.
Ivona Tau says: “It’s incredible to see global brands like Johnnie Walker investing in digital creators to bring visibility to our work. I am proud to have had the opportunity to collaborate with Johnnie Walker and share my artistic vision of this limited-edition whisky release with communities in Web3.”
The Ghost and Rare Port Dundas Master Sets feature a redeemable physical 1L bottle signed by Emma Walker and a corresponding NFT bottle. There is also a digital NFT digital art piece by Ivona Tau. Moreover, holders will get access to the next DIAGEO release on BlockBar.com.
Furthermore, Johnnie Walker NFT holders will get access to exclusive virtual storytelling experiences with Emma Walker and Ivona Tau. Here, they will share the inspiration for the choices on this amazing project.
Women are at the heart of the new Johnnie Walker NFTs. Johnnie Walker wants to create more opportunities for women worldwide to honor Emma Walker’s and Ivona Tau’s achievements. To make this a reality, they have teamed up with a long-term partner, IFundWomenm, to award business grants to women.
“We’re delighted Johnnie Walker has chosen to partner with BlockBar again to launch its Johnnie Walker Blue Label Ghost and Rare Port Dundas. We’re democratizing access to the world’s most iconic whisky brand for everyone, anywhere in the world, to participate,” says Dov Falic, BlockBar co-founder & CEO. “One of our missions at BlockBar is to support women in wine, spirits, and web3, so we’re delighted to support IFundWomen through this collaboration.”
Finally, don’t forget that the 75 Johnnie Walker NFTs with accompanying physical bottles go on sale on September 9th. For $775 (approx. 0.49 ETH), you can own an exceptional bottle of Whiskey. Save it for a special occasion, or share it with your friends. Either way, you will love the glorious taste of this rare and distinctive drink.
All investment/financial opinions expressed by NFTevening.com are not recommendations.
This article is educational material.
As always, make your own research prior to making any kind of investment.
James is an English teacher and freelance writer with a passion for NFTs, football, film and technology.
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