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Web3 Lifestyle App, based on Solana, STEPN announced a collaboration with Spanish soccer club Atlético de Madrid and crypto exchange WhaleFin to “launch a collection of football boots (sneakers) in NFT format on the STEPN mobile application.”
0/ We are excited to announce our partnership with @atletienglish 🇪🇸 and @WhaleFinApp to launch a first-of-its-kind co-branded Genesis sneaker!https://t.co/tADePqmxuR pic.twitter.com/CXIda6B2NB
Within its “run-to-earn” game app, STEPN includes GameFi and SocialFi parameters. It is compatible with the NFT sneakers.
This collection will include 1,001 Atlético de Madrid NFT shoes, with owners eligible to win signed club merchandise, enter a draw for an exclusive experience of a trip and hotel nights, as well as tickets to see the team play live at the Cívitas Metropolitano and WhaleFin airdrops.
Each of the 1,001 “digitally hand-drawn” soccer boots are classified into one of three categories: Common, Uncommon, or Rare.
The 850 Common boots are based on the club’s national and international titles, the 140 Uncommon boots are based on the stadiums, and the 11 Rare boots are based on the starting lineup.
All 1,001 boots are of the “Genesis” variety, which provides buyers with exclusive benefits through the STEPN app.
Íñigo Aznar, Chief Commercial Officer at Atlético de Madrid, said, “This strategic alliance with WhaleFin opens a new world of possibilities for the club and our fans worldwide. Exploring new ways to connect with our fan base and with communities like STEPN allows us to discover innovative possibilities offered by Web3.”
In the first edition of this co-branded Genesis sneakers collection, 200 shoes will be released, with WhaleFin distributing 180 of these first boots, which will include 160 Common sneakers, 19 Uncommon sneakers, and an exclusive pair of Rare sneakers.
STEPN will pay for the remaining 20 sneakers in order to raffle them off as community rewards to its loyal users.
The collaboration is significant because 10% of the proceeds from the club’s sales of the sneakers will go to the Atlético de Madrid Foundation to fund International Schools.
Mable Jiang, Chief Revenue Officer of STEPN, stated, “Through this collaboration, we aim to connect the world of physical activity with the Web3 space by providing tangible rewards in the real world. The launch of this collection is a key step in our journey to show the value of collecting and the usefulness of NFTs and we see great potential in helping partners connect with their communities through our products.”
Also Read: Major League Soccer Pioneers a Bored Ape NFT in a Pro Contract
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