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Sep 28, 2022, 00:01 ET
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Pass Includes Access to More Than 450 Epic Events and a Unique Spartan 300 Memorial Opportunity
BOSTON, Sept. 28, 2022 /PRNewswire/ — Spartan, the global extreme wellness and fitness brand with a 10+ million strong community, today launched the Unbreakable Global Pass, a digital non-fungible token (NFT) that grants access to more than 450 of the world’s most epic trails, obstacle course races, fitness challenges, and cultural experiences in more than 45 countries around the globe. The Unbreakable Pass is the company’s first truly global offering and is part of its mission to change 100 million lives by giving people around the world tools and equipment to train hard, eat healthy, and develop habits that lead to a life of constant progress.
The Unbreakable Pass immortalizes the modern-day warriors who fight every day to live extraordinary lives.

“The 300 legendary Spartan warriors who fought in the Battle of Thermopylae were focused on the here and now, and no monument was ever erected to their incredible cause,” said Spartan founder and CEO Joe De Sena. “At Spartan, we are focused on the here and now, but we are also establishing our legacy and carrying it forward into the future. The Unbreakable Pass pays tribute to the brave Spartan 300 soldiers and immortalizes the modern-day warriors who fight every day to live extraordinary lives.”
Spartan is issuing 15,000 Unbreakable Passes which are 100 percent sellable and transferable, and include access to unique benefits such as:
The Unbreakable Pass will provide access for up to nine years to all of Spartan’s global events, guaranteeing the holder three years of global access up front, with the opportunity of two additional 3-year periods. In order to qualify for each additional 3-year period, the holder will need to attend all three Unbreakable Events in the previous three years.
The membership program includes access to every brand in the Spartan portfolio, including: Spartan Races (including championships), Tough Mudders (including World’s Toughest Mudder), Spartan Combat, Spartan Trail, DEKA, La Ruta mountain bike race in Costa Rica, HIGHLANDER adventure hiking, M20 paddleboard races, the Patagonia Run trail race, Peak Races (Woodsplitter, Bloodroot Ultra, Mount Sparta, Death Race, Camp Spartan, Snow Devil Snowshoe), Hurricane Heats and Agoges.
Unbreakable Pass holders will also have exclusive access to Unbreakable Merch drops and other VIP treatment and loyalty rewards. For more information about the Unbreakable Pass, visit here.
Spartan is the global extreme wellness and fitness brand with a 10+ million strong community. The company began hosting obstacle course race events in 2010 and has since grown into 45 countries, expanding far beyond its roots to become the world leader in endurance and action sports, and creating a new category of “Tough Fitness.” Spartan creates transformational experiences, training products and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. The Spartan family of endurance brands includes Spartan Races, Tough Mudder, Spartan Combat, Spartan Trail, DEKA, La Ruta, HIGHLANDER, M20, Patagonia Run, Peak Races, Hurricane Heats and Agoges.
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Media Contact:
Emily Escovar
[email protected]
SOURCE Spartan
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