Welcome back to the “Spotlight!” Two of the biggest stories in sports right now are if and/or when professional athletes will themselves be welcomed back. First, is a case (unofficially captioned “you can’t have your cake and eat it too”) in which several professional golfers who bolted the PGA Tour for a king’s ransom from the Saudi sovereign wealth fund-backed LIV Golf are seeking a ruling reinstating them for competition in the PGA Tour’s playoff series. If that sounded to you like a longer shot than a hole-in-one on a par 5, you would be right. After all, as the judge reasoned, the golfers were already making more money on the LIV Tour than they could reasonably expect to make in PGA Tour competition.
Elsewhere, Cleveland Browns Quarterback Deshaun Watson is awaiting word on how long he will be suspended due to the dozens of sexual assault allegations against him during his tenure with the Houston Texans. Initially, Judge Sue L. Robinson ruled that Watson would miss the first six games of the season. That ruling has since been appealed by the NFL, with Commissioner Roger Goodell now seeking a season-long ban for Watson. Regardless, the Cleveland Browns have Deshaun Watson slated to start the team’s first preseason game. So, either the Cleveland Browns know something we all don’t know or they’re the Cleveland Browns. In any event, the controversies surrounding the LIV Golfers and Watson have made them all untouchable in the eyes of brands seeking endorsement partners. Suffice it to say, this is not quite the spotlight they are looking for. For you, however, here’s the “Spotlight” that you are looking for:
Endorsement Deals, Sponsorships & Investments
As NFL Star Joins List of Psychedelic-Endorsing Celebrities, are the Drugs Finally Mainstream?
August 5, 2022 via Daily Mail
Athlete Aaron Rodgers says the South American hallucinogen ayahuasca aided his ‘best season’ in the NFL. He joins a growing list of celebrities and tech mavens who vaunt the psychedelics.
Crypto Companies Are Spending $2.4 Billion on Sports Sponsorships
August 5, 2022 via Bloomberg (subscription may be required)
Crypto.com, Coinbase, and FTX are moving aggressively to match the marketing muscle of carmakers, beer brands, and other big-money advertisers.
Parity for Female Athletes: In This Case it’s a Liaison for Sponsorship Dollars
August 5, 2022 via Los Angeles Times
One online sponsorship platform aims to close the pay gap in sports with one sponsored Instagram post at a time.
Sports
Serena Williams Will Be Retiring From Tennis With $450 Million in Earnings, and Her Net Worth Has Some Incredible Numbers
August 9, 2022 via WWD Footwear News
She’s the world’s highest-paid female athlete, but do you know how much Serena Williams is really worth? Williams, as reported by Sportico, will be retiring from tennis with $450 million in earnings, topping the earnings of all female athletes worldwide.
Breaking Down LIV Golfers v. PGA Tour as They Tee Off in Federal Court
August 9, 2022 via Sportico (subscription may be required)
A court hearing on Tuesday will mark the first U.S. legal test of LIV Golf’s emergence and the PGA Tour’s efforts to counter its new rival.
F1 Revenues Boosted by 49 Percent as Series Emerges From COVID-19 Pandemic
August 5, 2022 via Autosport
Both seasons saw seven grands prix held during the April-June period, allowing for a useful comparison as the effects of the COVID-19 pandemic fell away. The number of races is significant as F1 divides up its revenue across the year depending on how many events are held in each quarter.
NFL Appeals Watson Suspension to Seek Tougher Punishment
August 3, 2022 via Sportico (subscription may be required)
The NFL announced it has appealed the decision to suspend Cleveland Browns quarterback Deshaun Watson for six games.
Music Biz
Inside Olivia Newton-John’s $85 Million Empire
August 8, 2022 via Adelaide Advertiser
Esteemed actress and entertainment legend Dame Olivia Newton-John has died, leaving behind a legacy as one of the top-selling artists of her time.
‘Common Decency’: Beyoncé’s Renaissance Sparks Debate About the Politics of Music Sampling
August 5, 2022 via Exec Review
Beyoncé removed an interpolation of Kelis’s hit Milkshake from her new album and half of the U.K. Top 10 singles feature samples. It’s big business – but who’s benefitting?
Justin Timberlake Royalties to Help Back $222 Million of Bonds
August 5, 2022 via Bloomberg (subscription may be required)
Hipgnosis Song Management is counting on chart-topping hits from the likes of Justin Timberlake, Nelly Furtado and Leonard Cohen to entice investors to its first ever music royalty-backed bond offering.
Film & TV
Ryan Reynolds’ Maximum Effort Productions, FuboTV Enter Into Multi-Year, Multi-Pronged Partnership, Including First-Look Unscripted Deal
August 8, 2022 via Business Wire
Maximum Effort Productions, a production company co-founded by Ryan Reynolds and George Dewey in 2018, and FuboTV Inc., the leading sports-first live TV streaming platform, announced a first-look deal for unscripted content.
Apple Could Ink Deal for Big Ten Streaming Rights
August 9, 2022 via Mac Rumors
Apple is in talks to secure a deal for a Big Ten college football and basketball streaming package, according to The Athletic.
CBS and NBC Reportedly In Line to Replace ESPN As Big Ten’s Secondary TV Partners | Eleven Warriors
August 9, 2022 via Business Google News
According to a report by Sports Business Journal’s John Ourand, CBS and NBC have emerged as the “clear” frontrunners to pick up Big Ten TV rights alongside Fox, leaving ESPN on the outside looking in.
Non-Fungible Tokens (NFTs)
Celebrities Smacked Down Over Shilling NFTs Without Legal Disclosures
August 9, 2022 via Futurism
According to a watchdog, they’re breaking the law. Shilling NFTs A consumer watchdog group has issued a stern warning to more than a dozen celebrities for promoting NFT collections without disclosing if they’re profiting off of them.
Tom Brady Bought a Bored Ape NFT for $430,000 in April. He’s Lost Tens of Thousands on it Since Then.
August 8, 2022 via Business Insider
NFL quarterback Tom Brady has lost tens of thousands of dollars on his Bored Ape NFT.
NFTs Are Conquering Soccer
August 6, 2022 via Wired
On Friday, July 29, an auctioneer at Sotheby’s in New York brought the hammer down on a piece of sporting history: a flying volley by the Barcelona icon Johann Cruyff in a game against Atletico Madrid in December 1973.
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