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Theta Labs, the developers of the Theta Network, have announced a forthcoming release of gamified NFTs with Freemantle for the 50th anniversary of The Price Is Right game show. ThetaDrop, Theta Lab’s green and low-cost NFT marketplace, will host the drops. On July 15, 2022, the program’s initial drop will feature Cliff Hangers, an iconic pricing game. The daytime show’s 50th season celebrations will continue with future drops based on new price games.
The “Yodely Guy” NFT will be up for sale. The Price Is Right viewers will have the opportunity to participate and win. You can exchange the NFT for one of the actual Cliff Hangers price game props. The prop was utilized on-air for many years and is one of just three known to exist. Those who purchase the “Cliff Hangers” pack of generative NFTs will stand a chance to win a super-rare replica Plinko chip. This is much like those used on set of the popular game show “Plinko”.
Plinko Chip NFT, which is redeemable for a physical copy of the iconic series prop was first unveiled in 1983. It will be awarded to the winners of the final round. The “Cliff Hangers” Pack NFTs are limited to just 1000 pieces.
Participants in Cliff Hangers attempt to bid on a two-digit prize. As far as they can get away with their guess, the more at risk the climber becomes of going off. During the first drop, a limited-edition “Come On Down” name tag NFT will go on sale. Also, The Big Wheel Challenge and Showcase Challenge await those fortunate enough to open a “100% Success” Cliff Hangers NFT.
“Following on from the incredible success of our American Idol NFT drop, we couldn’t be more excited to make more history with a range of NFTs that allow token holders to experience one of America’s favorite game shows in new and exciting ways,” says Mitch Liu, co-founder and CEO of Theta Labs.  The Price is Right iconic pricing games have been around for the last fifty years. During that time, the games have gained massive following among the American public. 
Unlike most other NFT platforms, ThetaDrop was specifically designed for video, media, and entertainment. Furthermore, it runs on a native blockchain by Theta Network. The Price is Right NFT drop is a partnership with Fremantle Media, the producer of show. The Price is Right NFT drop is a partnership with Fremantle Media, the producer of show. Freemantle is one of the most successful entertainment, drama and film, and documentary content developers, producers, and distributors in the world.
The decision to use ThetaDrop is also based on its proven efficiency and environmental friendliness. For example, creating an NFT on the Theta blockchain consumes less than 0.01 percent of the energy needed to construct the same on Ethereum.
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