Quick take:
Twitter is expanding its web3 strategy with a test product that will enable users to share call-to-action (CTA)-enabled NFTs and collectibles on the platform. The company will use a feature called tweet tiles, which it has been testing with leading news publishers on a pilot project.
Tweet tiles are Twitter posts with larger images, variable fonts and prominent CTAs, integrated to boost clicks.
The company launched the pilot product in August, allowing leading news and media platforms New York Times, Wall Street Journal, and The Guardian to test the feature.
Today we’re beginning to test Tweet Tiles with @nytimes, @wsj and @guardian. Tweet Tiles will let developers extend the Tweet experience and will pave future innovation for our @TwitterDev developer community🚀 https://t.co/LDyExFq4b1 pic.twitter.com/mKeU87jNIv
But now, the social media company now wants to bring the feature to the world of non-fungible tokens (NFTs) in collaboration with OpenSea, Rarible, Magic Eden, Dapper Labs and GuardianLink’s Jump.trade marketplaces.
An NFT is a digital representation of JPEG, music track, collectible, video clip, or artwork stored on the blockchain. NFTs have gained popularity since the beginning of last year amid an influx of celebrities and mainstream fashion brands.
The industry has also attracted significant backing from venture capital investors, led by the likes of A16z Crypto, SoftBank Vision 2 Fund, Polygon Studios, Binance Labs, OpenSea Ventures, and more.
The partnership will enable Twitter to roll out the feature to NFT collectors allowing them to share CTA-enabled collectibles on the platform. The tweets will also contain NFT metadata including the name of the NFT/collection and creator.
The pilot run allows the featured partners to display colourful NFTs on Twitter for the first time. If successful, Twitter plans to roll out the feature for the extended NFT community.
The announcement comes just months after the social media company introduces NFT profile pictures, enabling collectors to use NFT JPEGs as their avatars. Users verify ownership of their NFTs by connecting their web wallets.
Tweet tiles will enable developers and collectors to expand the NFT experience by creating mobile-centric posts with enhanced visual displays.
Meta Platforms recently rolled out a similar feature to 100 countries allowing users to share their NFTs and collectibles on Instagram and Facebook. The company teamed up with NFT wallet providers Coinbase and Dapper Labs’ Flow.
“The ability to embed NFTs, complete with pertinent information and a direct marketplace link, will drive sales and support the discovery of new and trending collections,” the company wrote in a press release on Thursday.
The tweet tile feature has already been enabled on the Web and iOS for the five NFT marketplaces featured.
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