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Music legend Usher is teaming up with Rémy Martin, the Cognac brandy company, for a luxury multi-sensory immersive NFT collection. The ‘Usher x Rémy Martin 1738 Accord Royal’ NFTs are an A.I. powered, limited edition NFT.
What’s more, these NFTs come with an exclusive physical bottle. These fantastic and original NFTs are exclusively available on BlockBar is one of the world’s leading direct-to-customer (DTC) NFT marketplace for premium alcohol. Twenty-five NFTs are on sale at $500 (0.34 ETH) each, starting on July 29th.
The new ‘Usher x Rémy Martin 1738 Accord Royal’ NFTs are the first by Rémy Martin, the world-famous cognac brand. It forms part of the wider “Usher x Rémy Martin 1738: A Taste of Passion” global campaign. This prestigious company dates back to the 18th century and has been consistently providing premium spirits to people for over three hundred years.
Now, as it looks to the future, it is embracing the world of web3. Usher and Rémy Martin have worked hard to create a unique and creative twist that maintains the cognac brand’s luxury and prestige elements.
In doing so, they have created the ‘Usher x Rémy Martin 1738 Accord Royal’ NFTs. These NFTs come with a physical bottle of Cognac champagne, fit for royalty.
Although 25 of these limited editions NFTs are on sale, which come with a physical bottle, there are 50 bottles in total. The other 25 will go to Usher and his team as they celebrate the 25th anniversary of the My Way album. 
The A.I. technology used to create these remarkable NFTs is genuinely innovative. The bottle’s artwork is a new-age blend of Usher’s musical language and his experience with Remy Martin’s 1738 Accord Royal.
This translates into a visual representation highlighting the importance of music, technology and art. Notably, before this NFT collection, Usher and Rémy Martin worked closely for almost a decade.
“I’m an artist at my core, so transforming an abstract sensory experience like taste into something visual spoke to my creative process,” says Usher.
“I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I. process – they truly represent the medley of tasting notes captured in the flavour. It’s rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-centre,” the Grammy Award-winning artist added.
The world-famous smooth Cognac has notes of toasted bread, vanilla and brioche. If that’s not enough, it also comes complete with a Multi-Sensory Experience in Las Vegas, USA. 
NFT holders will get to take part in an incredible event. The artist will bring the theme of the ‘Usher x Rémy Martin 1738 Accord Royal’ NFT collection to life. Using A.I. technology, the brand will host this once-in-a-lifetime event to celebrate Usher’s magnificent career in Las Vegas.
Furthermore, attendees will get to sample a collection of Rémy Martin 1738 Accord Royal cocktails specially curated by Rémy Martin and Usher. 
The Rémy Martin and Usher NFT collection will go live exclusively on on July 29th. There are only 25 bottles, so you will have to be quick. Each NFT has a special marking, and holders can keep the NFT or resell it on BlockBar.
Finally, those possessing the cognac NFT in October can redeem it for the physical bottle. Starting at $500 (0.34 ETH), this is an excellent opportunity for Usher and Rémy Martin fans.
All investment/financial opinions expressed by are not recommendations.
This article is educational material.
As always, make your own research prior to making any kind of investment.
James is an English teacher and freelance writer with a passion for NFTs, football, film and technology.
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