Quick take:
Global music and entertainment company, Warner Music Group (WMG), today announced a partnership with leading NFT marketplace, OpenSea, to give select WMG artists a platform to build and expand their fan community.
In this partnership, WMG artists will be given early access to OpenSea’s new “drops” product, a dedicated customised NFT landing page with personalized storytelling to host limited-edition NFT projects, as well as OpenSea’s safety and security features.
The customised landing page also gives WMG artists access to dedicated support and best practices from the OpenSea team who will help WMG artists build new Web3 communities, and introduce existing fan communities to new forms of connection and creativity powered by NFTs.
“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages,” says Shiva Rajaraman, OpenSea’s Vice President of Product. “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”
The first collection is currently in development with Warner Records UK in collaboration with Web3 company, Probably Nothing.
WMG has inked a few NFT deals as part of its strategy to build out its presence in the Web3 space. Last May, the company signed a partnership deal with Warner Music Group (WMG) to develop avatars and NFTs for WMG’s artists.
In January, the music company joined forces with OneOf to create artist and music NFTs. The following month, WMG teamed up with leading blockchain games developer Splinterlands to onboard artists in play-to-earn gaming.
“Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development.
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