Chris Brown has just released his ‘Breezyverse’ NFT mint which has proven disastrous for him and Twitter can’t stop clowning it.
Chris Brown has just released his ‘Breezyverse’ NFT mint which has proven disastrous for him and Twitter can’t stop clowning it.
Chris Brown’s BREEZYVERSE NFT has just been released and the reception has not been great. It was another classic situation of a celebrity desperate to cash in on their audience by promoting an NFT they know nothing about.
The NFT’s website is barebones— featuring a brief pseudo-futuristic hype video above two buttons that gather your payment info all surrounded by flashing lights and cold metallic environments.
The NFTs themselves are all Chris Brown standing on top of a mountain of robot bodies with random environments in the background. Something we all dreamed of owning as children for the low price of 352.99 USD.
Auction goes live tomorrow!”
We wanted to give the fans the opportunity to be the owner of the very first NFT from the collection prior to Mint day. This NFT will be one of the rarest in the collection and comes with the Supreme jacket Chris wore in the ‘Go Crazy’ music video.
Auction goes live tomorrow! pic.twitter.com/jifjMbt3D4
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— THE BREEZYVERSE (@thebreezyverse) June 25, 2022
Chris Brown also released his new album BREEZY alongside the NFT drop, presumably for marketing purposes.
“YOOOO TEAMBREEZY. MAKE SURE YALL ARE STREAMING STREAMING STREAMING THE BREEZY ALBUM . IF YOU HAVENT YET, GO CHECK IT OUT”
YOOOO TEAMBREEZY. MAKE SURE YALL ARE STREAMING STREAMING STREAMING THE BREEZY ALBUM . IF YOU HAVENT YET, GO CHECK IT OUT 🙏🏽❤️
— Chris Brown (@chrisbrown) June 25, 2022
At the time of writing this article, the project has sold only 293 of the 10,000 NFTs minted. Chris Brown has 32 million followers on Twitter.
“AUCTION IS LIVE!
This NFT is one of the rarest in the collection and comes with the Supreme jacket I wore in the ‘Go Crazy’ music video.
Bid here:”
https://t.co/frJj2Z9y4L. AUCTION IS LIVE!
This NFT is one of the rarest in the collection and comes with the Supreme jacket I wore in the ‘Go Crazy’ music video.
Bid here:
— Chris Brown (@chrisbrown) June 26, 2022
People were quick to point out the artist’s past of abuse.
“Is that the same jacket you got arrested in for beating woman up? That will add some mad value chris?”
Is that the same jacket you got arrested in for beating woman up? That will add some mad value chris?
— CJ (@Narcotic_Waffle) July 4, 2022
Chris Brown continued to try and hype up his project but to no avail. The price of his NFTs is currently .285 ETH, which translates to 352.99 USD at the time of writing this article.
“#TEAMBREEZY! THE WHITELIST MINT IS LIVE! Excited for all my fans to get their own @thebreezyverse NFT and join this journey with me. LINK IN MY BIO! Credit Card option is also available.”
#TEAMBREEZY! THE WHITELIST MINT IS LIVE! Excited for all my fans to get their own @thebreezyverse NFT and join this journey with me. LINK IN MY BIO! Credit Card option is also available. ❤️ pic.twitter.com/RdaaAXyiBj
— Chris Brown (@chrisbrown) June 30, 2022
One Twitter user aptly identified the failure of this project but instead of highlighting that people are generally wary of celebrity NFT projects, he said that Chris Brown failed because he didn’t have a better marketing agency. This solution might be true, but it doesn’t address why people are wary and instead opts to bull through those concerns.
“The Chris Brown NFT drop may be the worst go-to-market strategy I have ever seen
114 million followers on IG and only 246/10,000 sold
We need Web3 Native NFT Agencies more than ever…”
The Chris Brown NFT drop may be the worst go-to-market strategy I have ever seen
114 million followers on IG and only 246/10,000 sold
We need Web3 Native NFT Agencies more than ever…
— Brett Malinowski (@thebrettway) July 6, 2022
“Or it’s that people are finally getting smart and catching onto the NFT scams”
Or it’s that people are finally getting smart and catching onto the NFT scams
— Vozah (@ItsVozah) July 7, 2022
“super excited for Chris Brown’s @thebreezyverse NFT drop! I’m sure it’ll be a huge success like Dennis Rodmans or Mike Tysons or Ozzy Osbournes or Rich the Kids or Floyd Mayweathers NFTs and not a cash grabby rug pull at all…”
super excited for Chris Brown's @thebreezyverse NFT drop! I'm sure it'll be a huge success like Dennis Rodmans or Mike Tysons or Ozzy Osbournes or Rich the Kids or Floyd Mayweathers NFTs and not a cash grabby rug pull at all…
— ΞxitLiquidity // 454.eth (@exitliquidity1) June 26, 2022
“It’s because nobody wants Chris Brown NFTs lol. It’s pretty simple. Every other celebrity NfT project has pumped and dumped, why would this be any different.”
It’s because nobody wants Chris Brown NFTs lol. It’s pretty simple. Every other celebrity NfT project has pumped and dumped, why would this be any different.
— cleanups.crypto 🌊🌎⚓️ (@flexondat) July 7, 2022
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