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Logan Hitchcock takes a look at the history of the Bored Ape Yacht Club for the Week 3 Web3 DraftKings Reignmakers Football promo.
Read more about Bored Apes on Lucky Trader: Bored Ape Yacht Club
CLAIM YOUR FREE REIGNMAKERS FOOTBALL STARTER PACK
For more on the Week 3 Web3 promo, visit the DraftKings Landing Page.
Bored Ape Yacht Club (BAYC) is a collection of 10,000 ape NFTs first launched in April 2021.
Unheralded to start, the Bored Ape collection slowly minted out at 0.08 ETH per NFT over the course of a weekend. Since that time, the collection has blossomed into the top NFT brand in the world, picking up celebrity owners like Jimmy Fallon, Eminem and Snoop Dogg along the way.
Join the Bored Ape Yacht Club #8997 contest here!
Learn more about the project and its rise to success below.
The Bored Ape Yacht Club collection initially entitled holders to a modest utility that allowed users to put graffiti on a virtual bathroom stall.
Since that time though, the collection’s founders — Yuga Labs — have taken some of the most ambitious steps in creating a vast ecosystem, all while pushing the boundaries of IP creation, mint mechanics, game production and more.
It all started shortly after the Bored Ape mint…
In June 2021, all Bored Ape NFT holders were eligible to claim one free companion NFT, a dog from the Bored Ape Kennel Club.
Two months later, Bored Ape holders earned another companion NFT when Yuga Labs opened the “Arcade Machine,” a roadmap item that allowed users to mutate their Bored Ape with a mystery serum, which when drank created a Mutant Ape Yacht Club NFT.
Despite being the second companion NFT in the Bored Ape ecosystem, Mutant Apes quickly rose to become one of the top NFT collections in all of web3, surpassing Bored Ape Kennel Club in the process.
As Mutants and Bored Apes alike rose in value and fame over the latter parts of 2021, Yuga Labs continued to build additions to the Ape ecosystem.
In early 2022 the team launched ApeCoin, a token that allows holders to vote on proposals about the future of the project, and The Otherside, a major metaverse project with an even more ambitious roadmap.
In all of Yuga Labs’ expansions, Bored Apes have been prominently featured and often rewarded with additional utility and NFTs. As part of the latest two drops, Ape holders were granted an allocation of ApeCoin and were free to claim Otherdeed Land NFTs in the Otherside launch.
At the time of writing, the collection holds a floor price of 73 ETH, making it the most expensive PFP NFT collection.

Check out the OpenSea BAYC listings page for more.
DRAFTKINGS MARKETPLACE DISCORD SERVER
Interested in the other Week 3 Web3 contests? Here’s every contest being offered on DraftKings:
Disclaimer: The author or members of the Lucky Trader staff may own NFTs discussed in this post. Furthermore, the information contained on this website or the Lucky Trader mobile application is not intended as, and shall not be understood or construed as financial advice.
For each of the CORE, RARE, ELITE, and LEGENDARY Week 3 Web 3 contests, DraftKings intends to purchase three (3) NFTs from the NFT project of the top prize of the contest with the most lineup entries (the “Sweep the Floor Promotion”). DraftKings intends to purchase the NFTs within sixty (60) days of the Week 3 Web 3 contests ending. The determination of which NFTs to purchase will be in DraftKings’ sole discretion, and DraftKings reserves the right to purchase less than three (3) NFTs from an NFT project in the event the floor price exceeds the lower of double the floor price as of 9/19 or 3 ETH. DraftKings intends to use the purchased NFTs for prizing in future Reignmakers Football contests. DraftKings reserves the right, in its sole discretion, to use the NFTs for other purposes. The Week 3 Web 3 REIGNMAKER contests are not included in the Sweep the Floor promotion. For clarity, all contests are fully open to the public and are not gated based on ownership of non-DraftKings NFTs. The lineup requirements that are specific to Reignmakers Football contests apply.
See the terms and conditions for the Bored Apes Yacht Club here.
Join the DraftKings Discord here for updates on upcoming, live and past drops.
Connect with the Reignmakers Football conversation on Twitter.
DRAFTKINGS MARKETPLACE
The DraftKings Marketplace is currently only available in the United States and Canada.
You must be 18+* located in any of the 50 US states or Canada to buy and sell NFTs on DraftKings Marketplace.
*Must be 19+ in Alabama and Nebraska.
*Must be 21+ in Iowa, Louisiana and Massachusetts.
Additional requirements for accessing:
You must have a verified DraftKings account.
You must agree to our DraftKings Marketplace Terms of Use and DraftKings Marketplace Privacy Policy before transacting on DraftKings Marketplace.
Searching for more information on the DraftKings Marketplace? Visit the DKNation info page.
For more details and FAQs, please reference our About page or help center with FAQs!

* 21+ (18+ NH/WY). AZ, CO, CT, IL, IN, IA, KS, LA, LS (select parishes), MI, NH, NJ, NY, OR, PA, TN, VA, WV, WY only.
Eligibility restrictions apply. Terms at draftkings.com/sportsbook. Gambling problem? Call 1-800-GAMBLER. Odds & lines subject to change.

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