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Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual realm.
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Patrick Kulp is Adweek’s senior reporter covering emerging tech.
Ecommerce Platform Wish Rolls Out Shoppable Video Featureicon-image
By Patrick Kulp
Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offeringsicon-image
By Patrick Kulp
As AR Booms, Pokémon Go Developer Niantic Has Big Plansicon-image
By Patrick Kulp
You Can Now Play Pac-Man on the Side of a Pizza Hut Box Through Augmented Realityicon-image
By Patrick Kulp
Do You Know How to Reach, Engage and Delight Connected Consumers?
Maximize the Value of First-Party Data for Today and Tomorrow
Mastering the Art and Science of Subscriber Care
Targeting People, Not Profiles
For Travel Brands, Customer Loyalty Is Up for Grabs
By Colleen Coulter
Why Values-Based Buying Is the Next Generation of Media
By Pam Zucker
TikTok Strategies Your Brand Needs to Master
By Kate Kenner Archibald, CMO, Dash Hudson
The Evolving Conversation on Health and Wellness
By Twitter
Adweek is the leading source of news and insight serving the brand marketing ecosystem.


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