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Dutch soccer’s top-flight the Eredivisie has penned a three-year extension of its global non-fungible token (NFT) partnership with Sorare.
The deal sees Sorare maintain a significant property in its portfolio, giving Dutch users a greater reason to continue to be a part of the platform’s three million-strong global community.
Marc Rondagh, head of marketing and commercial development, Eredivisie, said: “Sorare’s fantasy game represents the future of online football fandom, and we’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”
Sorare has existing agreements with some of Europe’s elite soccer leagues, including Spain’s LaLiga, Italy’s Serie A, Germany’s Bundesliga and France’s Ligue 1. Having signed up these properties, keeping them on the platform and expanding the user offering will be key to growth.
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