9 June, 2022Print
Thursday, June 9, 2022 / — To celebrate the return of Capital’s Summertime Ball with Barclaycard after three-years, Global, in partnership with green NFT platform OneOf, today announced their first ever NFT. It will mark the first time a UK radio brand has released a digital collectible and comes ahead of the return of Capital’s Summertime Ball with Barclaycard, the UK’s biggest summer party at London’s iconic Wembley Stadium on Sunday June 12th.
The Digital Collectibles offer music fans unique memorabilia of the live event, a digital lanyard featuring the official line-up of the hottest hit music stars performing at the Ball including Ed Sheeran, Harry Styles, David Guetta, Aitch, Jax Jones, Mabel, Joel Corry, Mimi Webb, Tate McRae, Lauren Spencer-Smith, A1 x J1, KSI, Anne-Marie, George Ezra, Becky Hill, Sigala, GAYLE, ArrDee and Eddie Benjamin, who will play in front of a crowd of 80,000 Capital listeners.
Cilesta Van Doorn, Chief Marketing Officer at Global, said: “Collecting venue ticket stubs and programmes is very much part of the music fan experience when you’re at a live event, so we are thrilled to be able to move the fan experience into the metaverse by creating digital memorabilia. And as millions of people watch along on social media and Global Player’s live stream, they can also now join in the full experience by owning unique memorabilia for the first time. The NFT digital lanyard is the perfect way to capture the full event experience, making it accessible to all.”
“OneOf is excited about being Global UK’s launch partner for Capital to be the first radio brand in the UK to release an NFT,” says Mark Lyn, OneOf VP of Special Projects. “Enabling Capital’s listeners an easy platform to onboard into web3 and buy their first NFT without the need of a cryptocurrency wallet is core to our mission of onboarding 100 million new people into NFTs.”
The Limited Edition NFTs drop today (Thursday 9 June), with prices starting from as little as £10 – visit capitalfm.com for full details.
Capital’s Summertime Ball with Barclaycard will be streamed live on Global Player and live on TikTok from 2pm.
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Barclaycard has a 20-year history in the Entertainment industry and the partnership with Global is the latest addition to an extensive entertainment offering. Barclaycard gives customers access to future presales of the biggest live events in Global’s portfolio, including Capital’s Summertime Ball, Capital’s Jingle Bell Ball, and Radio X Presents. Barclaycard customers can also benefit from a range of perks and discounts including tickets for less and money off food and drink at selected venues.
Global is one of the world’s leading Media & Entertainment groups.
Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25.8 million on the radio alone.
Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting & Content. Ashley Tabor-King created Global in 2007.
Capital is the UK’s no.1 hit music brand, playing the biggest hits from the hottest hit music artists to 7.6 million weekly listeners. Capital presenters include Capital Breakfast’s Roman Kemp, Siân Welby and Sonny Jay plus Marvin Humes, Will Manning, Aimee Vivian, Jimmy Hill, MistaJam, Kemi Rodgers, Niall Gray, Jay London, Rob Howard, Rio Fredrika, Kamilla Rose, Lauren Layfield and Ant Payne. Capital is owned by Global. It is available on 95-108 FM, on DAB digital radio, on Global Player on your smart speaker (“play Capital”), iOS or Android device and at capitalfm.com. Source: RAJAR / Ipsos-MORI / RSMB Q4 2021
OneOf is a platform that supports NFTs on multiple energy-efficient blockchains, connecting fans and collectors to their favourite musical artists and brands. OneOf aims to bring the next 100 million non-crypto-native fans into Web3 by removing the technical frictions and allowing fans to pay for their NFTs with credit/debit cards as well as major cryptocurrencies. Minting an NFT on OneOf's platform uses over 2 million times less energy than proof-of-work networks, and for its users, purchasing NFTs costs $0 in blockchain gas fees. For more info https:/www.oneof.com
Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit. In the UK we process nearly £1 in every £3 spent using credit and debit cards, and in 2021 we processed over £270bn in transactions globally. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.
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9 June, 2022Print