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UK-based event organiser LimeLight Sports Club has rolled out a new partnership with tech specialist xG Studios, launching ‘the first-ever half marathon NFT reward’.
As part of the partnership, a futuristic limited-edition collectable holographic NFT (non-fungible token), was made available exclusively to LimeLight Sports Club members who took part in May 22nd’s Hackney Half Marathon 2022.
The Hackney Half Marathon NFT Finisher offering is the first Genesis xG ‘Finish LE’ reward. It was released in partnership with LimeLight Sports Club and marks the start of a digital collectable experience for all LimeLight Sports Club members.
Each NFT is personalised with the runner’s finish time whilst the male and female runners placing 1st, 2nd and 3rd received the ‘perpetual loop’ version of the NFT – featuring either a gold, silver or bronze thread running through it.

These were the first Hackney Half NFTs to be minted on Flow Blockchain, home to major digital sports projects such as NBA Top Shot and NFL All Day, and come with future benefits for the LimeLight Sports Club members.
By creating an account, and minting their NFT – LimeLight notes that it will be theirs to keep, trade or gift. Unlike other blockchains, minting the personal Hackney Half NFT will reportedly take the same energy consumption as an Instagram post.
Steve Dews, CTO at LimeLight Sports Club (LSC), said “We’re excited to celebrate participation sports activity through this first of its kind partnership with xG Studios.
“This new collectible experience will be the starting point for LSC members to grow not only their sporting portfolio – but their digital ones too. The launch of this kind of transformative digital asset at a half marathon is illustrative of the trajectory the LSC membership offer is on.”
Jim Harrison, xG Co-Founder, said “xG’s mission is to encourage and reward sports participation by adding a gamified web3 collecting layer to in-real-life sporting activity.
“LimeLight Sports Club has been an awesome partner as they have really embraced this idea to enable their running community to earn NFT rewards for participation.”


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