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INDIANAPOLIS — The NFT partner of IMS, IndyCar and Team Penske has unveiled its first exclusive collection centered around the 106th running of the Indianapolis 500.
Autograph, the Web3 brand co-founded by Tom Brady, has produced a three-part collection that includes a redeemable 2022 Indy 500 commemorative ticket, an IndyCar ‘Mystery Driver Container’ (including 33 distinctive driver cards) and a one-of-a-kind re-creation of Team Penske’s 1972 Indy 500-winning car.
The 2022 ticket NFT is available for free to everyone who purchased a seat for the race, authenticated by blockchain technology. On Thursday at 3 p.m., ticketholders will receive an email from Autograph with an overview of the program that will include a link and instructions on how to download their free NFT.
Indy 500: Autograph, NFT company co-founded by Tom Brady, partners with IndyCar, IMS
Fans will have a chance to purchase one of the 33 unique ‘Mystery Driver Containers’ that, once purchased and opened, will reveal one of the 33 drivers in this year’s 500 field. There are 33 containers per driver, making just over 1,000 of these items available for purchase, and the contents of those will only be unveiled on Carb Day, May 27, ahead of the race weekend. Following the 500, everyone owning a mystery container will receive a piece of carbon fiber off the driver’s car their container was connected with. Those will go on-sale May 23 at 3 p.m.
The limited-edition 3D recreation of Mark Donohue’s 1972 500-winning car, Roger Penske’s first 500 win, comes 50 years after that monumental moment in the team’s history. It will be available for purchase starting May 27 at 3 p.m. Both the ‘Mystery Drop Container’ and the 1972 car will be available to view on and can be purchased on the DraftKings Marketplace.
“The Greatest Spectacle in Racing is ready for it’s first official leap into the world of Web3, and Autograph is honored to be the partner to make that a reality,” Dillon Rosenblatt, co-founder and CEO of Autograph, said in a release. “This collection pays homage to Team Penske’s illustrious past and celebrates the future of the sport. Each NFT was crafted with painstaking detail to create a unique collection that will also deliver new types of utility for fans, bringing them closer to the sport, the event, and the team they love.”
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Email IndyStar motor sports reporter Nathan Brown at Follow him on Twitter: @By_NathanBrown.


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