Skip to content Skip to sidebar Skip to footer

Join us on Twitter or Telegram
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Customize Settings
As the metaverse concept and non-fungible tokens (NFT) continue to take shape, leading global brands are positioning themselves to benefit from the trend as they explore means to sustain connections with customers. 
Consequently, leading global chocolate manufacturer Mars Inc. has filed for an NFT trademark application for its popular brand M&M. Licensed trademark attorney Michael Kondoudis revealed the news of the application in a tweet on June 24, noting that the application entails “NFTs and digital tokens, virtual candy and snacks.”
NFTs for M&Ms??

Mars Inc. has applied to trademark M&M’s for
▶️ NFTs + Digital tokens
▶️ Virtual candy + snacks
▶️ Software for authenticating, transmitting and storing
✅Digital Currency + Tokens
✅Crypto-collectibles#NFTs #Metaverse #Cryptocurrency #Web3
Additionally, the application made on June 20 before the United States Patent and Trademark Office (USPTO) covers software for authenticating, transmitting and storing NFTs, digital currency and tokens alongside crypto-collectables. 
The company expressed its intent to leverage the cryptocurrency sector by offering NFTs and digital collectables covering some of its popular physical products. A breakdown of the application shows that the company will offer virtual entertainment services like online virtual environments that will feature virtual products like chocolate, candy and gum.
Notably, leading global brands from different sectors are increasingly showing interest in the metaverse and NFTs as the sector matures. Currently, the growing sector is viewed as an ideal opening for brands to connect with customers. 
Other food companies that have ventured into the metaverse include McDonalds and KFC moving their products to the virtual world. 
Other notable companies showing intent to enter the metaverse include automaker DeLorean Motor Company which filed two NFT trademarks in May. 
Indeed the NFT trend has also impacted individuals, with celebrities like basketball star Kevin Durant emerging among the notable figures. The Brooklyn Nets player filed 26 trademark applications as part of interacting with his fans. 
Elsewhere, Manchester United star Cristiano Ronaldo has also signed an exclusive multi-year NFT deal with crypto exchange Binance
As reported by Finbold, NFT-related trademarks in the United States surpassed 4,000 between January 1 to May 31, 2022. It’s worth noting that once the NFT applications are approved, the sector will likely grow in value to surpass the market capitalization of assets like Bitcoin

Join us on Twitter or Telegram
Or follow us on Flipboard Flipboard
Like the article? Vote up or share on your social media
Weekly Finance Digest
Check your inbox or spam folder to confirm your subscription.

By subscribing you agree with Finbold T&C’s
Justin crafts insightful data-driven stories on finance, banking, and digital assets. His reports were cited by many influential outlets globally like Forbes, Financial Times, CNBC, Bloomberg, Business Insider,,, Reuters, among others.
Copyright © 2019-2022
Weekly Finance Digest
Check your inbox or spam folder to confirm your subscription.

By subscribing you agree with Finbold T&C’s
DISCLAIMER WARNING: The content on this site should not be considered investment advice. Investing is speculative. When investing your capital is at risk. This site is not intended for use in jurisdictions in which the trading or investments described are prohibited and should only be used by such persons and in such ways as are legally permitted. Your investment may not qualify for investor protection in your country or state of residence, so please conduct your own due diligence. This website is free for you to use but we may receive commission from the companies we feature on this site.
Or copy link


Leave a comment