Mattel Debuts New NFT Marketplace to Turn Toys Into Digital Collectibles – Adweek

7 hours ago

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Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business.
The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations, this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The marketplace’s inaugural collection will be the latest set in the brand’s Hot Wheels NFT Garage Series, which the company claims to have had success in the previous three releases.
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Patrick Kulp is Adweek’s senior reporter covering emerging tech.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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