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HEIR, a Web3 platform co-founded by Michael Jordan's son, Jeffrey, is launching its first athlete membership NFT with Bulls star Lonzo Ball, Axios has learned.
Details: The NFT collection is in collaboration with Chicago native and renowned streetwear designer Don C. and will launch on June 7 through a mint on Magic Eden's Launchpad, a Solana-based marketplace.
How it works: Rather than simply acquiring digital collectibles of their favorite athletes, HEIR enables fans to acquire membership to that athlete's inner circle.
Between the lines: One concern about NFTs that promise special access to celebrities is that those celebrities won't actually do anything special. In the case of Ball, how much time can he really devote to Huddle members?
The big picture: As with most Web3-based projects, a key component of HEIR's model is active ownership — for both the supporters and the athletes.
The bottom line: Imagine buying a limited edition trading card that's digital, not physical, and comes with exclusive access to that athlete, membership perks and can be re-sold on the blockchain. That's HEIR.
Correction: A previous version of this story incorrectly stated that HEIR is backed by Michael Jordan.


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