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We present recent developments in the metaverse space—covering virtual worlds and platforms; brands and retailers; technology and access; and NFT (non-fungible token) collection drops.
We also discuss a key trend we are watching: NFT loyalty programs.
Companies mentioned in this report include: Alibaba, Budweiser, Clinique, Flipkart, Lowe’s, Meta, Microsoft, NIKE, Prada, Printemps, Ralph Lauren, Scotch & Soda, Sephora, Starbucks
Other relevant research:
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