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Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia.
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Rafael Canton is Adweek’s breaking news reporter for brand marketing.
Kevin Durant’s Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbase
By Rafael Canton
A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC
By Rafael Canton
Razor Scoots Toward History and Community for First-Ever Brand Campaign
By Rafael Canton
Kevin Durant’s Boardroom Partners With Dapper Labs’ NBA Top Shot
By Rafael Canton
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
The Evolving Conversation on Health and Wellness
By Twitter
How Hybrid Shopping Is Shaping the 2022 Holiday Season
By Karin Tracy
Why Marketers Can No Longer Ignore Data Governance
By Neustar
It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?
By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
