Skip to content Skip to sidebar Skip to footer

4 hours ago
The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia.
Register to continue reading!
Rafael Canton is Adweek’s breaking news reporter for brand marketing.
Kevin Durant’s Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbaseicon-image
By Rafael Canton
A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFCicon-image
By Rafael Canton
Razor Scoots Toward History and Community for First-Ever Brand Campaignicon-image
By Rafael Canton
Kevin Durant’s Boardroom Partners With Dapper Labs’ NBA Top Shoticon-image
By Rafael Canton
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
The Evolving Conversation on Health and Wellness
By Twitter
How Hybrid Shopping Is Shaping the 2022 Holiday Season
By Karin Tracy
Why Marketers Can No Longer Ignore Data Governance
By Neustar
It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?
By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising
Adweek is the leading source of news and insight serving the brand marketing ecosystem.


Leave a comment