Last year only, the non-fungible token (NFT) market saw a whopping $23 billion in trading volume. With many popular brands and artists entering the NFT realm, the sector is rather healthy and welcoming to individuals or companies who’d like to make a profit. But before achieving that, you will first need to reach potential buyers.
With that in mind, we’ve prepared a guide focused on trending NFT marketing strategies in 2022. After reading our tips, you should be well on your way toward organizing a smashing NFT marketing campaign and selling those NFTs. So, without further ado, let’s begin!
Reaching NFT influencers is an essential part of any solid NFT marketing plan. In this day and age, buyers actually put more trust in influencers than they do in traditional media, which is a fact you should use to your advantage. However, it would be a mistake to target just any influencer; instead, focus on those that can bring real value.
How to find appropriate influencers for your NFTs? Of course, they should have a sizable following and provide quality content. Moreover, if an influencer had already promoted products such as yours and is well-versed in the NFT space, then that’s a significant plus. Such influencers have the respect of the wider NFT community and can bring you plenty of new buyers. Finally, it’s best if an influencer is active on the same platforms that your potential buyers are. With the assistance of the right influencers, it’s not unusual for product engagement rates to double, so don’t be shy and get in touch.
When it comes to establishing and maintaining a loyal audience for your NFTs, community marketing is key. And social networks, including Twitter, Instagram, Facebook, and Reddit, are where that community can gather. Regularly posting news and project milestones on social media will, therefore, engage the audience and eventually lead to new sales. In addition, you will also receive helpful feedback that you otherwise wouldn’t.
The social platform Discord is especially interesting as a social media NFT marketing example, as there’s an unusually large number of NFT lovers on there. Many gamers can be found on Discord, and many of them are organizing streams and AMA sessions, which is what distinguishes this social network from its competitors. There are a few things to have in mind when creating a Discord NFT channel. Firstly, the mood needs to be positive, so you should come up with community rules and maintain the general chat. Secondly, it’s a good idea to have a FAQ channel, where you’d explain how customers can mint and buy your NFTs. You can also post other instructional content, for instance, explain how channel members can avoid NFT wash trading. Thirdly, it’s helpful to organize giveaways and discounts for your biggest fans on Discord. Of course, all of these tips can be extrapolated for use on other social media, as well.
While most buyers inform themselves through social media platforms and influencers, this doesn’t mean that you should disregard other media. On the contrary, writing and sending press releases to specialized websites, such as tradecrypto.com, will most likely greatly boost your NFTs’ visibility.
Apart from being stylistically well-written and engaging, the trick to writing excellent press releases is in encapsulating the core ideas pertaining to your NFTs while avoiding fluff content. Such a press release will also feature some kind of call to action, subtly urging the readers to buy. If you’re unsure whether your writing skill is sufficient for this task, we suggest hiring an agency that offers NFT marketing services to help you out. Doing so will undoubtedly pay off, given that many people are still following everyday NFT News.
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