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By Amelia Tomasicchio – 1 Aug 2022
News keeps coming from the world of NFTs, with new collaborations and initiatives that so many different companies are creating in the industry, using the technology of Non-Fungible Tokens in particular, and the latest ones include jewelry company Tiffany and concert and show ticket distributor Ticketmaster.
Tiffany, the famous American jewelry sales company, has announced a partnership with Yuga Labs’ NFT collection, CryptoPunks.
Holders of these Non-Fungible Tokens will be able to make the claim of Tiffany necklaces, as well as receive another NFT dedicated to the collaboration.
JUST IN: Tiffany & Co. has announced an #NFT collection for CryptoPunk holders that will grant owners the right to claim a real pendant.
— Watcher.Guru (@WatcherGuru) July 31, 2022

The website for the initiative explains that the supply is limited to 250 necklaces, which will go on sale for 30 ETH on 8 August. The sale, as long as supplies last, will close on 12 August.
The claim will be open only to those who own CryptoPunks NFTs, but still at a cost.
The necklace represents the NFT in possession, thus tracing its traits, which is why all 250 necklaces will be different and will be shipped by early 2023.
The worldwide concert and show ticket distribution company, Ticketmaster, has also shown interest in the Non-Fungible Token industry by posting a job ad seeking an experienced NFT product manager.
The company explains:
“We could see fractional ownership of subscriptions and suites and a reinvention of the ticket resale process”.
The position will appeal to someone willing to work from the New York, Hollywood office or remotely, on a full-time, permanent contract basis.
Other companies have also recently decided to sell their tickets in the form of NFTs, such as, for example, the Paris Saint Germain (PSG) soccer team, which has put up for sale tickets for upcoming friendly matches on its tour of Japan.
The Binance exchange recently declared the pilot of its new NFT ticketing solution with S.S. Lazio for the 2022/23 season.
The same holds true for the 2024 Paris Olympics, whose tickets will be blockchain-based.
Actually, even in 2019, UEFA and AlphaWallet, an expert company in tokenization technologies, had announced tokenized tickets on the Ethereum blockchain for Euro 2020, the European Football Championship.
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.
Crypto Advertising – 20 Aug 2022
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