High-end luxury retailer Prada is joining the NFT ranks offering a free NFT with purchase of an item from its Timecapsule initiative launched last December.
The Italian fashion brand is debuting the NFT on the first Thursday of the month, according to a report at The Block Crypto.
The news comes at a time retailers are moving forward with NFT technology to lure consumers.
The NFT gives shoppers exclusive access to experiences that will debut in a marketing effort called Prada Crypted, according to the report.
The NFT campaign follows a partnership with Adidas earlier this year when Prada launched a Beeple-insipired NFT.
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