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Serie A is offering holders of Socios fan tokens the chance to win blockchain authenticated ‘goal balls’ from the Supercoppa Italiana matchup between AC Milan and Inter Milan.
Socios has partnerships with both Lega Serie A and several Italian top-flight clubs to offer fan tokens, while parent company Chiliz launched GameUsed, an end-to-end authentication service for sports memorabilia earlier this year. This initiative showcases both of these initiatives.
The GameUsed NFC chip will allow any smartphone to verify the item and to watch the goal that was scored with the ball. The ‘goal balls’ will only be available to Inter and AC Milan token holders via Socios’ online platform via a reverse auction.
“Once again we are meeting the wishes of fans, giving them the opportunity to obtain unique and collectible items to make them feel more and more in touch with the sporting event on the field,” said Luigi De Siervo, chief executive of Serie A.
“Thanks to this initiative we will be the first League, through the partnership with Socios.com, to allow fans to own the iconic object par excellence of a final, the ball of a goal.
“This is not only about the enhancement of the Lega Serie A product, but also about making tangible the unique emotions that soccer knows how to give fans around the world”.
Socios will hope this initiative showcases a tangible benefit of both its fan token platform and how its GameUsed platform can be used to prove that a piece of memorabilia is exactly what it claims to be. With a partnership portfolio comprising more than 180 sports organisations, there is plenty of scope for expansion.
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