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Ford is stepping into the metaverse
F1 files two NFT and crypto trademark applications
Manchester City begins building Etihad Stadium in the metaverse
By Darius McQuaid
14:39, 8 September 2022
Sony Music Entertainment, the American music giant has filed a trademark application covering music and artists under the Columbia Records logo for music backed by non-fungible tokens (NFTs).
Columbia Records is an American record label owned by Sony Music Entertainment.
Mike Kondoudis, a United States Patent and Trademark Office (USPTO) licensed trademark attorney, revealed this news via Twitter.
The filing covers “audio and video recordings featuring live musical performances authenticated by NFTs.” It also covers marketing services, promotion, distribution, marketing, advertising and online entertainment, including podcasts and audio-visual recordings.
The filing was made on 30 August, but Kondoudis opnly revealed the news on 6 September.
Kondoudis also tweeted that Ford the car manufacturer company “is making a big move into the metaverse!”
The car company filed 19 trademark application for all its major brands.
It intends to release virtual cars, trucks, vans, clothing as well as an online store for NFTs.
Kondoudis sent this tweet out on 7 September, with Ford filing these applications on 2 September.
On 23 August 2022, Formula 1 (F1) filed two trademark applications for the Las Vegas Grand Prix 2023 relating to NFTs, cryptocurrencies and the metaverse.
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Again, this news was revealed via Kondoudis’ Twitter.
In February 2022, Premier League football club Manchester City and its partner Sony began building the team’s home ground, the Etihad Stadium, in the metaverse.
The two corporate giants signed a three-year partnership,which has seen experts from Sony visit the Etihad Stadium to digitally map it and recreate it virtually.
Hawk-Eye, a Sony subsidiary, will provide the football club with virtual reality experts to use image analysis and skeletal-tracking technology to assist with the project.
By doing this, Manchester City will be able to fill a virtual Etihad Stadium several times over and allow fans, who may not be able to attend a live game, to watch a match from their own homes wherever that may be in the world.
Nuria Tarre, chief marketing and fan engagement officer of Manchester City told the i “The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you are part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual.
“But also, you’re in control of what you want to be watching at that time. There’s not one broadcast point of view, you can look at it through any angle of the stadium. That’s the sky – the limit.”
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