Orange Comet, Inc., a premium NFT creative media and Web3 experience company, today announced an exclusive partnership with American motorsports legends Tony Stewart and Leah Pruett, alongside Tony Stewart Racing. As the first of its kind in its industry, this partnership is poised to create an all new fan experience, elevate fan engagement, and create a new means of storytelling through an emerging technology platform. With various collections set to drop throughout the year, these NFTs will tell the story of Tony Stewart, Leah Pruett and Tony Stewart Racing in a never before seen way.
“We’re always looking for new and innovative ways to highlight motorsports and bring unique, one-of-a-kind experiences to our fans, and this partnership with Orange Comet is doing just that,” said Stewart, the only driver to win championships in NASCAR, INDYCAR and USAC. “We live in a world where the digital experience is enhancing the live experience, and this collection we’ve created for the racing community blends these two worlds in a way we’ve never seen before.”
The partnership will officially kick off on Aug. 23 with a limited-edition drop on TonyStewartNFTs.com and OpenSea focusing on Stewart’s historic motorsports career. Comprised of a variety of signature animations and PFPs, the collection will honor Stewart’s legacy by featuring various cars he has raced over the years, while driving home his sense for innovation. In celebrating his days on dirt tracks to open-wheel racing to his remarkable career in NASCAR, this collection reinvents how fans will collect the traditional 1:18 diecast car as well as bring multiple motorsports series into the world of web3 for the first time ever. The gem of the collection features the opportunity for a fan to own a racecar from Stewart-Haas Racing, the NASCAR team Stewart co-owns with industrialist Gene Haas. Additional unique, real-world utility will be included in the collection such as autographed hats, an autographed firesuit, and a chance to win a virtual hangout with Stewart.
“We’re thrilled to be working with Tony, Leah and Tony Stewart Racing to truly change the way fans across the globe experience motorsports,” said Dave Broome, CEO and Co-founder of Orange Comet. “The deeply detailed collections we’ve created are a conduit to engage with these legends through an all new medium, while also offering the chance to own a piece of history.”
The first collection drop, minted on Ethereum, will be broken down into two categories. The first – The Champion Series – will feature six signature animations spotlighting various cars, with 30 total NFTs available for purchase – each accompanied by an autographed firesuit. Additionally, if the series sells out, it will unlock the opportunity for one of the Champion Series NFT owners to receive a racecar from Stewart-Haas Racing.
The second category – The Legacy Series – will feature 500 total NFTs, all one-of-ones that will highlight select cars Stewart has driven, plus new car paint schemes inspired by his legendary career. There will also be a one-in-five chance to win a 30-minute virtual hangout with Stewart. For those who purchase more than one NFT, an autographed hat by Stewart will also be gifted.
“This is an entirely new way for us to engage with our fans and the racing community as a whole,” Stewart said. “It’s story telling on a new and emerging platform. We knew we could create some championship-caliber collections for the fans that are both collectible and have some awesome experiences attached to them.”
Sign up at TonyStewartNFTs.com now to stay informed on the latest news surrounding this one-of-a-kind partnership and follow on social media @OrangeCometNft.
Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.
Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.
Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.
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