Gulf News has now joined global players in the NFT game
Dubai: Gulf News is now the proud owner of its very own NFT collection, created and made live for the first time in a virtual or digitally enabled environment.
Web3 DeCode, a two-day tech event organised by Gulf News, took the audience through a digital journey that comprised of a series of archived photographs.
The NFT launch was held in association with Virtua, a blockchain-driven virtual reality (VR) platform, which was also the marketplace for Gulf News’ NFT collection.
Paul Wallis, Head of Art at NFT marketplace Virtua, which also worked with brands like Paramount, Hero ISL, Williams Racing and Legendary Entertainment, added Gulf News to its list of partners.
“Today, Gulf News is once again pushing forward into the future, embracing the world of Web3 – a new version of the internet that integrates blockchain technology and the Metaverse,” remarked Wallis.
By preserving Gulf News’ historical archives as NFTs, readers will be further engaged by being enabled to collect moments from UAE’s history as complied by Gulf News, said Wallis, while adding that this will provide collectors to own a part of it.
“As the Metaverse comes to life, it will enable the team at Gulf News to host gallery exhibitions and events,” Wallis further noted.
“We have built a series of colour, sepia, black and white – all priced in a way that means everybody should be able to obtain a piece of this collection.”
As with all art, NFT artworks are not an attachment to utility – you buy NFT art the same way you would buy it in a gallery, Wallis said ahead of the officially launch of the VR (virtual reality) gallery for Gulf News.
The NFT launch was led by Marwan Al Zarouni, Chief Executive Officer (CEO) at Dubai Blockchain Center, with Abdul Hamid Ahmad, CEO, Editor-in-Chief and Executive Director of Publishing at Gulf News, alongside Wallis on the stage.
In May, Dubai’s Museum of the Future said it will launch its first non-fungible token (NFT) collection — The Most Beautiful NFTs in the Metaverse — as it aims to develop a range of products on the blockchain.
The first NFT drop is set to be announced soon, “with the collection to be intrinsically linked to ‘The Most Beautiful Building on Earth’, aiming to set new standards for NFTs worldwide”, Museum of the Future had said.
The museum – which only opened its doors in February this year – was inaugurated by His Highness Sheikh Mohammed bin Rashid, Vice President and Prime Minister of the UAE and Ruler of Dubai.
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