COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Our editorial content is not influenced by any commissions we receive.
© Complex Media, Inc. All Rights Reserved.
Complex.com is a part of
Staff Writer | Twitter: @ssanjpatel / Instagram: @ssanjpatel
Share This Story
To commemorate 100 years of the iconic Centre Court, Wimbledon—better known as The All England Lawn Tennis and Croquet Club—has announced the release of The Centenary Collection, a selection of ten digital collectibles designed for life-long tennis fans.
The NFT collection has been curated by Glorious Digital, a New Zealand-based digital art studio whose work takes inspiration from the court’s history as well as the culture, art, fashion and events of each decade.
Priced at £500, each of the 100 NFTs are expected to be quickly absorbed by Wimbledon’s global fanbase and through a random selection within the Glorious Founding Membership. In addition, customers will not be able to choose which decade of artwork they want to purchase and will instead be notified on the last day of the tournament, when The Centenary Collection will be officially released.
AELTC Communications and Marketing Director, Alexandra Willis, says the collection aims to edify the Centre Court as one of the sport’s most iconic stages. “To celebrate 100 years of Centre Court with these unique digital collectibles, minted as NFTs, is a lovely contrast. Not only does this collection reflect the past, but, through the use of an innovation that has only begun to develop in the last 12 months, we are looking to the future, a timely reminder that how fans interact with sport will continue to evolve,” she said.
“It has been a great privilege for us to work on the creation of these artworks, which not only demonstrate a fascinating approach to memorialising these incredible passages of time, but with such beauty and creativity that they are worthy of the walls of the All England Club itself.”
Tim Harper, chief executive of Glorious Digital, said: “We are aware Wimbledon’s passionate fans will have high expectations. It’s not lost on us that Wimbledon is hallowed ground and the spiritual home of tennis, and we are honoured by and respectful of this incredible opportunity to work with Wimbledon to immortalise its rich legacy on the Blockchain.”
The ballot to register interest for the collection opens on June 13 via wimbledon.glorious.digital and closes on July 3.
Join the conversation on Complex today!
Share This Story