Global Crypto Ownership Increased in 2025, Led by the UK, Gemini Survey Reveals
Gemini’s “2025 Global State of Crypto” report reveals a significant surge in consumer crypto adoption, particularly in the United Kingdom. The report, based on a survey of 7,205 consumers across six countries (U.S., U.K., France, Italy, Australia, and Singapore) conducted between March and April 2025, highlights a notable increase in cryptocurrency ownership.
The U.K. leads the pack with 24% of respondents reporting crypto holdings, a substantial increase from 18% in 2024. France follows closely behind at 21%, also showing growth from 18% the previous year. The U.S. saw a modest rise to 21%, while Singapore maintains its leading position with 28% ownership, up slightly from 26% in 2024.
A key factor contributing to this increased adoption is the rising popularity of memecoins. The survey indicates that memecoins serve as an entry point for many new crypto investors. In the U.S., 31% of investors owning both memecoins and traditional cryptocurrencies reported starting their crypto journey with memecoins. Similar trends were observed in Australia (30%), the U.K. (28%), and other regions. Globally, a remarkable 94% of memecoin holders also own other crypto assets, demonstrating the potential for memecoins to act as a gateway to broader crypto market participation.
Furthermore, the report underscores the growing popularity of spot crypto exchange-traded funds (ETFs). The U.S. saw a rise in ETF ownership among crypto investors, increasing to 39% from 37% previously. Italy leads globally with 47% of crypto investors holding ETFs, followed by the U.K. (41%), Singapore (40%), Australia (38%), and France (32%).
Interestingly, President Trump’s launch of a Strategic Bitcoin Reserve appears to have positively influenced public perception. In the U.S., 23% of non-crypto owners stated that the initiative increased their trust in digital assets. Similar positive sentiment was observed in the U.K. (21%) and Singapore (19%). This suggests that governmental actions can play a significant role in shaping public opinion and driving crypto adoption. The overall findings suggest a robust and expanding retail crypto market poised for continued growth.
