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Quick take:
Krikey has integrated UserTesting on its new metaverse game SolarPups. The leading XR & Web3 entertaining gaming studio is leveraging the user insight platform to understand how customers feel about its NFT game before launch.
Krikey will use queries to asses every aspect of its new game including sketches of the SolarPups’ eyes, fur, tail and toe beans, as well as the website and game functionality.
This is an important stage in game development as it helps identify potential glitches before delivering the final product to the masses. The company used the same concept during the prelaunch of the SolarPups NFT collection, which sold out within hours of launch. 
UserTesting will acquire a custom litter of blue pups NFTs to issue to their employees for the testing stage.
“The most important voice in product development is the end user. We make sure that both developers and designers watch customer feedback videos to understand how people perceive the UX designs and game functionality,” said Jhanvi Shriram, CEO of Krikey. “UserTesting enables us to have a clear understanding of what our customers prefer and that helps us make product decisions that combine qualitative and quantitative data.”
Krikey thinks that UserTesting will not only help it cut game development costs, but also enhance customer loyalty. UserTesting could also provide valuable insights to the metaverse gaming studio to differentiate its Web3 game from the competition.
The concept helps cut costs by accelerating the problem identification process, as well as, understanding customer preferences, which can help developers avoid spending time on unnecessary features.
“The Krikey team is a great example of achieving success through using customer and market insights in the product development process. They truly understand the value and benefits of creating products that serve their customers’ preferences,” said Janelle Estes, Chief Insights Officer of UserTesting.
UserTesting can help companies identify what is needed at every step of the development process (from ideation and concept testing to prototyping, development, and app optimization). With Krikey, the company tested aspects of each SolarPup character to ensure greater success with the end product,” She added.
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