(Photo by Eric Alonso/Getty Images )
McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan.
Beginning in time for this weekend’s race at the Marina Bay Street Circuit in Singapore, McLaren will issue NFTs depicting one page of a seven-page comic strip daily, with 400 editions of each page available. The NFTs, which have been designed by Vietnamese cyberpunk illustrator Meine Nguyen, will cost $9.99 (€10.27) each.
You need to have an account to access our content
SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events.
SBG Companies Limited
Park House, 116 Park Street,
London, W1K 6AF, UK
Telephone: +44 (0) 20 7265 4100
SportBusiness Group America, LLC
1001 Brickell Bay Drive, Suite 2402, Miami, FL 33131, USA
Telephone: +1 305 470 2483
SportBusiness Group Asia Pte Ltd
3 Temasek Ave, Centennial Tower #18-01, Singapore 039190
Telephone: +65 6797 6900
For a global perspective on the business of sport
News, Insight and opinion from New York, London and Singapore. We cover the issues and the people that shape global sport every day.
Business-critical deals data and analysis for anyone buying and selling media rights
Our service, powered by the TV Sports Markets team, is the most trusted and independent source of media rights values and deals globally in one online platform.
Global sponsorship deal data and activation case studies for sponsorship executives
Data and analysis on the relationships between leading sport properties and the brands that sponsor them. Includes a global database of 30k deals and a growing archive of sport sponsorship activation case studies.
Strategic and commercial advice and reports based on data-driven insight
We assist clients in providing detailed market studies, analysis of sponsorship and media rights value, assess their strategies and budget plans for them to base educated business decisions on. Apart from tailored bespoke reports for clients we release market studies on key media and sponsorship properties.
SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. This involves the application of a proprietary set of rigorous data standards, with vetting by trusted experts to ensure unparalleled data quality and accuracy.
©2022 SBG Companies Limited or its affiliated companies, All rights reserved.
Site designed and built by interconnect/it